A stand alone sales promotion campaign that leads your customer to a hard-sales website, is doomed to failure! All previous reasons should convince you a turnkey website is a terrible idea as your first Web effort.

That isn't to say it isn't good for some purposes! Used as a sales landing page, once your customer has been pre-sold, is an excellent use for it. Matter of fact, some of them have very effective sales copy and will do job nicely.

Of course, comparing sales effectiveness of pre- selling versus pre-packaged has left out most glaring reason for building your own website: You and your personal style and experiences! You have unique qualities that will be reflected onto anything you do; all people, places and feelings that have contributed to making you a one-of-a-kind individual!

All this should go a long way to convince you to build your own website. With so many copycat sites in every corner of web, your website will be a smashing refreshment from cookie cutter approach.

Your originality will be remembered and identify you as a unique and creative individual. The total design and vision of your website will convey ideas that a trainload of turnkey sites can only hope for!

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By Francisco Aloy

(C)2004 Francisco Aloy ============================================== Agreement reminder, not part of article: Please include my working hyperlink in resource box. Remove paragraph before posting.

As BitDefender Business Line Manager Mircea Mitu declared, "The bottom line is that all BitDefender users should upgrade their products to latest available version. Now! Moreover, if you haven't yet considered migrating to BitDefender for Linux Mail Servers, there’s a dozen of good reasons for doing that..." (http://www.bitdefender.com/bd/site/upgrade_linux.php)

At same time with launch of new products, two discussion lists for BitDefender products on Unix and Unix-like platforms were initiated, in order to bring together all BitDefender users and to provide an online community for CIOs and security professionals who have to defend their network infrastructure and protect corporate communication flows against spam, viruses and other malware. Find out more info about BitDefender lists at: http://kb.bitdefender.com/site/KnowledgeBase/viewBuild/en/132/

All these new antivirus and antispam mail filtering products from BitDefender are available now on BitDefender website (www.bitdefender.com) for a full 30 days evaluation. Local BitDefender partners may be contacted in order to get a quotation for BitDefender security solutions for corporate network.

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