The basic idea behind technology then is fairly simple - it's a way to share information. And you don't really need to worry about strange appearance of RSS formatted data - software that creates RSS feed on one end and software that displays it on other end take care of that. For marketers, real issue is whether they embrace technology now, later, or never.

Marketers are only human, and they, like their customers, want to know "What's in it for me?". Realistically, there is little if any downside to using or offering RSS. There may be some initial cost to buy and install blog or content management software that will generate RSS feeds, although there are many open source packages available. Some hosting companies feature Fantastico, which offers one-click installation of many popular software packages, including blogs and content management systems.

If you get newsreader software, much of which is also free, you can use it to keep up with your favorite marketing related blogs all from one location. Offering RSS feeds from your own site or blog may be of much bigger benefit though. For your readers and customers who add your RSS feed to their newsreader, you have a chance of your material being read every time you publish it, thereby creating a followup relationship marketing situation. Compare this to falling email delivery and open rates. Finally, if other marketers add your feed to their site, you get a one-way, inbound link! Even if other site is of dubious quality, a link is a link - enjoy it while it lasts!

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

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I had experienced power of Internet. And I love it.

Being trained in marine engineering enables me to be flexible in using technology or any other tools available in order to get job done. You see, when working on board a ship, we were expected to make do with whatever materials were available to solve problems. There were no contractors that you could call in to help, in middle of ocean.

Anyway, I later decided to learn web designing. I found this quite interesting. And once I delved into web designing, many other subjects also caught my attention. Search engine optimisation, designing for fast loading, html language, marketing, affiliation, advertisements, writing effective sales copy, etc, just crept up along way.

I even made my own website about marine engineering at http://www.free-marine.com

Then I stumbled into e-books and e-zines. I found some of these very interesting, and I started to mess around with them. Eventually, I produced my first e-book. That's how "Sign Off -- A Guide to Career Success on Shore" got started. Anyone can download it for free at http://www.free-marine.com/exseaman.htm

Now I am into self-publishing and I can publish whatever I want. I shall not receive piles and piles of rejection slips anymore. As an author-publisher, I can also design my own illustrations and layout in whatever way I think best, and most important of all, I don't have to spend money on printing, paper, binding and whatever else.

I can also pass around my e-book to people in form of downloads and e-mail attachments or even CDs. Unlike webpages, people don't even have to be online in order to read my book. I believe that we are in this world to be a blessing to others. Whatever experiences that I have gone through need not be wasted but can be used to help somebody somewhere. That's why I wrote my e-book.

Also, being involved in a 34-week "Becoming Disciples through Bible Study" programme for past three years, I have come to realise that by giving we receive. I have even made a website on that at http://disciplespenang.tripod.com

With that in mind, I searched through memory bank in my brain, and also my notes, and found that I have many things to share with people. After going through many years of working experiences on land, I think it is worthwhile to share some of experiences I have with those who are contemplating switching jobs.

Just like photographs that are gathering dust in my home, these experiences should not stay in my memory or storeroom and be lost forever. I should leave something behind to benefit future generations. So I quickly got my stuff together and started writing e-book. It took me about three months of free time to complete.

Most of visitors have an interest in life on board ship, but e-book I wrote is about working ashore. So that makes information relevant to anyone else too.

E-books have potential to spread marketing messages to potential buyers. They can also be instruction manuals for users, for displaying products as catalogues, for publicising services, and a thousand other uses. The outcome of any tool depends on one who wields it. It only takes a good writer with a flair for IT, marketing concepts and visual communications copywriting and design to make it work.

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