Should You Publish in Print or Electronic Format - or Both?

Written by Marcia Yudkin


Continued from page 1

Third, don't underestimaterepparttar difficulties both novice and experienced computer users may have in downloading files and accessing that information. Nancy Hendrickson, co-author of a genealogy e-book, had to stop offering her e-book as a PDF file because customers had a multitude of difficulties:

* The buyer couldn't figure out whererepparttar 106199 saved file was on their computer.

* The buyer couldn't figure out how to openrepparttar 106200 PDF file (even if they already had Adobe Reader installed on their system).

* Those without Adobe Reader couldn't figure how to download and install it.

Even after including inrepparttar 106201 "thank you for your purchase" message a detailed "here's how to download and runrepparttar 106202 file" note, Hendrickson continued to get complaints from almost 25% of her customers. She and her coauthor then convertedrepparttar 106203 e-book to a self-executing .exe file and complaints fell off to almost nothing. However, her e-book is now not available at all to customers with Mac computers.

If you're tempted to dismiss her experience because your customers are technically sophisticated, more knowledgeable or adept computer users, consider my experience: I've been online since 1994, have purchased and downloaded several e-books or special reports and have never been able to figure out why hyperlinks that are supposed to be able to transport me from a page in a PDF file torepparttar 106204 corresponding Web page don't do anything when I click on them. I've also downloaded a few PDF files that were practically unreadable because I didn't haverepparttar 106205 font in which they were created.

I don't say this to dismissrepparttar 106206 potential of downloaded content. Onrepparttar 106207 contrary, I love getting an e-mail notifying me that someone has bought one of my digital products without any intervention on my part. Just realize: This is not a trouble-free medium, and be prepared for technical problems and complaints.

In this light, perhapsrepparttar 106208 best option is to offer both print and digital versions, so that people can selectrepparttar 106209 medium that fits their needs and capabilities. When one of my colleagues offered print, PDF and both print and PDF versions, about 15 percent chose "both"!

The above is excerpted from "Profiting from Booklets and Special Reports" by Marcia Yudkin, which is available from http://www.yudkin.com/bookletsreports.htm. Marcia Yudkin is the author of 11 books, including Internet Marketing for Less than $500/Year and Poor Richard's Web Site Marketing Makeover.


"Protect Your Affiliate Commissions!"

Written by A. T. Rendon


Continued from page 1

Here is a FREE List of 10 FREE URL Re-Direct Services: mailto:fus@emailexchange.org

2. Create Your Own Re-Direct Web Page on Your Web Site.

If you have a web site that allows you to create your own web pages then you can create your very own re-direct URL.

All you do is create a web page with a REFRESH feature so that visitors clicking on that link, after about a second, will be automatically sent off to another web site, where you can earn your commission without fear of losing out.

Basically, it isrepparttar same principle as that which is used byrepparttar 106198 FREE URL Re-Direct Services only you do not need to rely on anyone else to do it for you. You can set this protection up for yourself.

What you need is a very basic HTML to createrepparttar 106199 re-direct page.

If you would like a FREE sample ofrepparttar 106200 code that I use very extensively on my own web site, please send a blank email to: mailto:refresh@emailexchange.org

The sample HTML sends people off to whatever web page I wish to re-direct them to in about 1 second.

You will also discover another little secret that I employ. :-)

I include my LinkExchange banner code on these re-direct web pages so that I receive a credit for a banner view.

This allows you own banner views to increase as they are based on how many times their banner is displayed on my web site. So my simple little code not only protects my commissions but it will also increase my banner exchange exposures.

No matter what product or service you decide to act as an affiliate for online, you work hard to gain them exposure and it is only fair, (unless you are a SPAMMER), that you should earnrepparttar 106201 commissions to which you are entitled. _________________________________________________________ A.T.Rendon is an entrepreneur and published writer. Subscribe to our FREE Business Classifieds Newsletter & receive FREE online access to our ENTRY Protected "FREE Submit To Over 3.1 MILLION FREE Ad Sites - DAILY!!!" mailto:subscribe_fbcn9@emailexchange.org Visit us at: http://emailexchange.org/?Articles

A.T.Rendon is an entrepreneur and published writer. Subscribe to our FREE Business Classifieds Newsletter & receive FREE online access to our ENTRY Protected "FREE Submit To Over 3.1 MILLION FREE Ad Sites - DAILY!!!" mailto:subscribe_fbcn9@emailexchange.org Visit us at: http://emailexchange.org/?Articles


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