When you consider that referred customers are "warm leads" and are a lot more likely to purchase from you than a "cold" prospect because they come with an endorsement from someone they trust, then you see even more how valuable this referral marketing can be.

My suggestion is to approach this as a potential business partnership. Make sure they completely understand benefits you can provide to their customers and let them know you would like to design a mutually beneficial partnership. Before you offer to pay them a commission, find out what is important to them.

What are they looking for that you can possibly help them to get? In this case potential partner IS your target audience so know them and approach them with a relevant proposition. Be willing to pay a referral fee or commission if that is all they are interested in, but also be open to other ideas.

I have negotiated some amazing partnerships just by spending some time talking and brainstorming with potential partners. In other cases I have straight affiliate/commission partnerships. It all depends on partner and how we determine we can BEST HELP EACH OTHER to be successful.

(C) 2005 Debbie LaChusa

Desktop Reader: download it to your computer, and install it. Look for sites of your interest, check whether they are delivering content in RSS format, subscribe, and you are ready, from now on every time there is new content in feed you'll be notified automatically. Website Integration: Create an account with a website that offers aggregation web services, and your website can see RSS content directly from their website.

RSS is changing way to search for information, don't look for it, RSS puts it in your computer.

You are going to see more websites with valuable content... You are winner!. In order to clarify.. carry these simple steps out:

Download RSS feed reader Install it Go to your favorite website and look for Xml/RSS orange button (its common one, it can be different), copy that address and paste it in your feed reader.... you are subscribed. Enjoy.

Easy. These aggregators are popular in weblogging community and some other advertisers have started to move toward this technology that promises to maintain users with last news and information in general.

Do you love information?, then for sure you surf hours every single day on internet looking for last updates... don't waste your time!, here you have answer: RSS technology.

But there are still two things that you are going to love ......

Subscribing - Your personal information is not required, only add your feed to Your online or desktop RSS reader and that’s it.

Unsubscribing – Stop receiving messages, any time by simply deleting feed from your RSS reader. Simple as that!

You have control!.