Should You Get A Blog?

Written by Andrea J. Lee


Continued from page 1

Once again, because blogging makes it easy for you to continually update your website without mucking around with FrontPage or DreamWeaver, you will save time and energy publishing torepparttar Internet.

3.) Just For Fun, And To Be Cool

Let's face it, a large part ofrepparttar 108819 reason you're wondering about blogs is because it sounds cool, right? And new stuff is fun. So why not try it just because? Sometimes it's enough to try something because it stretches you, keeps you limber and awake to possibilities. There's nothing wrong with playing, UNLESS you fool yourself into thinking your business is improving, or you're somehow payingrepparttar 108820 mortgage while you play.

Rest easy, there's no pressure to get a blog. Not getting one won't negatively impact your bottom line. So althoughrepparttar 108821 technology can be entrancing, stay focused... what are you selling to who? How is it going? That said, do stay curious about new technology. Part of your chosen profession as an online biz owner means modeling for others by staying abreast of new things.

With that in mind, see some fun blogs atrepparttar 108822 blog search engine:http://www.blogsearchengine.com/

Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J. Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. For more helpful tips, visit www.39lessons.com


Website not selling? Twelve questions you should ask yourself

Written by David Bell


Continued from page 1

8)Do you take a credit cards?

I shouldn't really have to ask this now should I? It's a plain fact that you are going to lose a huge amount of customers if you don't accept them.

9)Are you absolutely sure there's a market for it?

Does anyone else sell anything similar -if so, there should be a market for it. If it's a highly unique product, did you do a survey or market research to see if anyone wanted to buy it? If not, canvass opinion from forums and newsgroups.

10)Is your website easy onrepparttar eye?

Strong colors can make text difficult to read -it doesn't matter how good your offer is, if someone gets a headache looking atrepparttar 108818 screen there going to give up.

11)Do you offer a guarantee?

Most people are wary of getting "scammed" online, so remove those doubts - offer a guarantee. Make it as unconditional as you can.

12)Can you compete with your competitors?

Do you have any big competitors who are just corneringrepparttar 108819 market and "blowing you away"? Are customers just visiting your site to "comparison shop" and returning to your competitor to buy. If this is a possibility, try to devise a unique selling point (USP) which differentiates your product from others - perhaps you can compete on quality, benefits, or price. Emphasiserepparttar 108820 differences and advantages of your product. Research your market and familiarize yourself with what else is on offer. Then carve out a niche for your product.

Once you can honestly answer "yes" to allrepparttar 108821 above questions, it's just a matter of constant fine-tuning until you get a decent level of sales. You're never going to sell to everyone who visits your site, but you can do lots to increaserepparttar 108822 odds in your favor. I hope this helps in your future marketing decisions.

David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.


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