Should You Be Linking for Traffic or Rankings?

Written by Gary Mchugh

Continued from page 1

Meanwhile,repparttar bar downrepparttar 142900 road has been thinkingrepparttar 142901 same thing as you, he wants to berepparttar 142902 busiest bar and getrepparttar 142903 extra customers fromrepparttar 142904 city. He has hidden or renamed his leaflets, and stopped recommending you, like you stopped recommending him.

That road that used to carry customers between your two bars is now very quiet and no longer buzzing with customers driving up and down torepparttar 142905 different bars. Eventually, it becomes unused, becauserepparttar 142906 customers don't know it exists. (Hidden link sections). You never get customers from your friend, because they too go back torepparttar 142907 city to askrepparttar 142908 barman's advice. Your bar is much quieter without his referred customers, and his bar is much quieter without yours.

What can you do? Your bar is not as busy as it used to be, and you still wantrepparttar 142909 customers fromrepparttar 142910 city. Hey, that's it! Payrepparttar 142911 barman to promote your bar (Pay-Per-Click or Advertising). Now what happens? The barman sends you a visitor and makes himself some money. Whenrepparttar 142912 visitor has had a few drinks at your bar, he goes back torepparttar 142913 barman inrepparttar 142914 city who recommends your friends bar downrepparttar 142915 road. Why? Because your friends bar was empty, so he too paidrepparttar 142916 barman to send customers.

The WEB of back roads is closing down, and being replaced by a network of highways, all leading back torepparttar 142917 barman who is making lots of money. Who is paying him that money? You, and your friend, who used to share those same customers for free. Meanwhile,repparttar 142918 customers thinkrepparttar 142919 only way to find a good bar is to seerepparttar 142920 barman inrepparttar 142921 city. NOT TRUE IS IT? Both your bars are good, and before you had lots of people recommending you, not justrepparttar 142922 barman.

If a child read that story they would probably say how silly it is. This is what linking JUST for rankings produces. The alternative?? Link for traffic first, link only with sites who understand their visitors are leaving at some point anyway, sites who are willing to send their leaving visitors to other sites not straight back to search engines allrepparttar 142923 time.

I am not search engine bashing here, they are excellent and useful resources. However if webmasters are not careful and continue to hide link sections they will giverepparttar 142924 big search engines a monopoly on traffic. Try turning things around. Exchange only quality visible links, that will bring you visitors. Ifrepparttar 142925 current method of "Guru" thinking is correct, this will automatically increase your popularity and search engine rankings atrepparttar 142926 same time,repparttar 142927 difference being, you get visitors while your rankings improve not WHEN they have improved.

Just because Google or any other search engine does not consider a site important, it does not mean that site does not have great content, it does not mean that site is not busy, and it does not meanrepparttar 142928 site will not send you visitors.

There are millions of great sites with no PR and millions of great sites who are not onrepparttar 142929 first page of search engine results. The only people who haverepparttar 142930 right to judge a sites importance, and indeedrepparttar 142931 only people who's opinion REALLY matters, arerepparttar 142932 users of your site.

Gary McHugh is co author of HonestLinks.Net , a site dedicated to teaching webmasters to exchange links that bring traffic. He also runs his own web design and hosting company

Google Adwords – Manipulating Keywords For Success

Written by Halstatt Pires

Continued from page 1

Phrase Match

Phrase match is a matching option that gives you a bit more control over your ads. Phrase match tellsrepparttar Adwords platform to only show your ad when a search is conducted forrepparttar 142809 particular order of your keyword phrase. Usingrepparttar 142810 phrase match option for “travel journals”, my ad would appear when someone search for a phrase with “travel journals” in it, but not “journals travel”. To use phrase match for keyword phrases, you simply place quotation marks around them.

Exact Match

Exact match is…exact match. It isrepparttar 142811 most targeted option. You should use it only if you want your ad to appear in searches forrepparttar 142812 exact keyword phrase as written. For instance, if I want my ad to appear in searches for “travel journals” and nothing else, I will userepparttar 142813 exact match. To selectrepparttar 142814 exact match option, simply place brackets (“[]”) aroundrepparttar 142815 keyword phrase.

Negative Match

No,repparttar 142816 negative match option doesn’t involve cussing, insults or adult sites. Instead, it allows you to designate which keyword phrase search results you do not want your ad to appear in. For example, I may not want my travel journal product to appear in search results for “Amazon travel journals”. I would simply listrepparttar 142817 keyword phrase with a dash (-) in front of it and my ad will not appear. The negative match option is a tremendous option for eliminating junk traffic from your Adwords campaign.

The Google Adwords platform is a tremendous advertising platform. Effectively manipulate your keywords and it can be a highly profitable one as well.

Halstatt Pires is with Marketing Titan- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

    <Back to Page 1 © 2005
Terms of Use