Should I Use Pop-Up Ads?

Written by Ronald Vyhmeister

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What about retention of ad content? Common sense tells us that ads that are most visible will be remembered. However, deeper consideration of web advertising reveals that while pop-up ads are more interruptive than in-line ads, requiring a user to act to remove them, they appear onrepparttar screen for a shorter time period because users tend to close them immediately. In-line ads remain visible for a much longer period, and users are thus more likely to see them in their peripheral vision. It is expected that this longer time will increase user retention ofrepparttar 140948 ad content.

Some Internet service providers and highly trafficked Web sites have decided to discontinuerepparttar 140949 use of intrusive advertising. Both AOL Time Warner and Microsoft announced in October 2002 that they would eliminaterepparttar 140950 majority of pop-up ads on their Internet services in response to rising complaints from users. In their eyes,repparttar 140951 loss of advertising dollars is worthrepparttar 140952 boost in public image as a result ofrepparttar 140953 policy change.

Also you should consider that online consumers haverepparttar 140954 option to eliminate pop-up ads using a number of methods, such as free, third-party pop-up killing (PUK) software and toolbars that stop unwanted browser windows.

If you still want to use pop up ads on your website here are some recommendations: 1) Never use more than one pop-up per visitor. 2) Use a pop-up when your visitor is leaving your website, not when he has just entered and is trying to see what you have to offer. 3) Use pop-ups only for special purposes such as to remind your visitors to subscribe to your ezine, offer a free download or a free course by autoresponder.

The author of this article is Ronald Vyhmeister, visit his website at

Internet Marketing Tool Reviews (please link to

Feel free to use this article in your website or newsletter, but keep this author box with live links.

Dynamic Sales and Services (DSS)

Written by Preeti Doval

Continued from page 1
company is a veteran inrepparttar industry with nearly three decades of HR experience; our team consists of some ofrepparttar 140843 leading experts inrepparttar 140844 Indian HR industry. Our organization has a broad network of offices in India, Nepal and Bangladesh with new offices planned in Pakistan and UAE in 2005; DSS is a single point supplier, capable of deliveringrepparttar 140845 best resources fromrepparttar 140846 Indian Subcontinent to our clients acrossrepparttar 140847 world.


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