Should I Design In-House?

Written by Jake Gorst

Continued from page 1

Needless to say,repparttar task of developingrepparttar 131834 corporate web site should not become part ofrepparttar 131835 IS world. The IS department providesrepparttar 131836 back-end systems that driverepparttar 131837 site. They should not design it.

Shouldrepparttar 131838 task of developingrepparttar 131839 web site go torepparttar 131840 Marketing department? The answer is, not necessarily. It is true,repparttar 131841 Internet is a wonderful marketing tool, but if your site is selling productsrepparttar 131842 Marketing department has no business administering it. Their time is better spent promoting it.

In most cases it would be best to establish a separate department made up of information architects, content developers and graphic designers. This group (we'll call itrepparttar 131843 Internet Development department) works closely withrepparttar 131844 IS and Marketing departments to accomplish their ends.

The IS or Marketing departments should not overseerepparttar 131845 Internet Development department. As a general rule, oil and water do not mix. Creative and analytical minds can compliment each other and contribute to a successful project, but there may be problems when one controlsrepparttar 131846 other. It generally results in wasted efforts and unnecessary tension.

So, if you are a business owner, and you want your business to be successful with in-house web site development, what should you do?

1. Hire an information architect(s) (someone who will organizerepparttar 131847 information that will go in your site).

2. Hire a graphic designer(s) with strong Internet design skills (preferably with knowledge of html and other forms of Internet programming).

3. Group these two together and let them consult withrepparttar 131848 Marketing department for branding purposes and utilizerepparttar 131849 services ofrepparttar 131850 Information Systems department to get your site live onrepparttar 131851 web.

4. Have everyone report to you alone.

5. Be open minded.

Itís that easy.

If your company does not haverepparttar 131852 resources to create a new department and hire an Internet development staff, you may want to seriously consider hiring an agency to create your site. The cost to do so is less than paying salaries. Having a professional, experienced agency create your Web presence will make you more money inrepparttar 131853 long run than having an inexperienced individual dorepparttar 131854 work.

Jake Gorst is a writer, film maker, and president of Exploded View (, a new media advertising and design company. He also is a frequent contributor to various trade publications on topics related to Web site and architectural design psychology and trends. Previously, Gorst served as Vice President and Chief Creative Officer for E-Media Publishing, Ltd. and as an Internet content developer for Citibank and other Long Island based corporations.

The Real Cause of SPAM - Open SMTP Relays

Written by Stephen Bucaro

Continued from page 1

They should not relay messages that originated from open relay SMTP servers. There are several services that maintain lists of open relays onrepparttar Internet. Open Relay Database Mail Abuse Prevention System Osirusoft

Osirusoft has a link that enables you to test your email server to see if it is open relay.

An administrator can configure their SMTP servers to check one of these lists and reject messages from domains onrepparttar 131833 list. They should also configure their SMTP servers to accept messages only from connections that authenticate first. Authentication requiresrepparttar 131834 originating server to provide a security certificate which verifiesrepparttar 131835 servers identity.

SPAM can be eradicated today ifrepparttar 131836 incompetent system administrators that have their SMTP servers configured as open relays would learn how to specify which domains they will allow to relay messages through their servers. They should not be relaying messages that originated from servers onrepparttar 131837 open relay list. ---------------------------------------------------------- Resource Box: Copyright(C)2002 Bucaro TecHelp. To learn how to maintain your computer and use it more effectively to design a Web site and make money onrepparttar 131838 Web visit To subscribe to Bucaro TecHelp Newsletter Send a blank email to ----------------------------------------------------------


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