Short But Sweet--Keys to Writing Effective Classified Ads

Written by Elizabeth Sinclair

Continued from page 1

2. Less is more--Use just enough description to make your prospect want what you offer. This isrepparttar really tough part;repparttar 101005 part where people mistakenly think that more is more. Classified ads are not meant to give extensive details about your product or service. Highlight 1 or 2 key points and call it good. Focus on making these selling points more attractive rather than including too many selling points, which leaves no room forrepparttar 101006 push.

3. Demand action--Tell your prospect what to do: order, call, write, email, subscribe, buy, visit, don't wait. Don't make your reader decide what to do next. Tell them what to do! Remember, people respond when their interest is peaked. After you have made your prospect want what you offer, move in forrepparttar 101007 kill and demand that they take immediate action.

4. Contact information--Always include several ways to buy in your contact information. I know, I know. This takes up some of your valuable selling space, but you should do it anyway. What if someone wanted to buy from you, but it was too difficult for them to get Internet access? It's worth it to include your phone number or address for those who have not yet embracedrepparttar 101008 age of technology.

Discover a wealth of information in "How to Turn Ordinary Ads into Money Pulling Magnets." Learn how to use one ofrepparttar 101009 most effective marketing tools available to its most profitable potential. Download today!

Discover a wealth of information from Elizabeth Sinclair's new ebook, "How to Turn Ordinary Ads into Money Pulling Magnets." Learn how to use one of the most effective marketing tools available to its most profitable potential. Download today!

The new Marketing Landscape!

Written by Lee Traupel

Continued from page 1

Case in point, companies like Virtumundo, Inc. (they are a pioneer inrepparttar performance based market) are now willing to charge nothing upfront in many cases for an advertising campaign and to just do a revenue share with you onrepparttar 101004 back end; this is typically 20-40% of your SRP, will vary depending upon your goods and/or services. And, they will do a test campaign prior to a full-bore campaign to make sure thatrepparttar 101005 response rates will be worth their investment.

Another key benefit to any business that wants to leveragerepparttar 101006 shifts occurring in performance-based marketing is its inherent ability to be highly targeted. You can tie a marketing process (campaign) to web site, newsletter or pay per click search engine (Overture and now via Google's Ad Words Program) with specific demographics that are highly qualified and targeted. Contrast this again withrepparttar 101007 traditional print medium where you can target to a certain extent; but not like performance-based marketing. Consider an add again (for example) inrepparttar 101008 sports section ofrepparttar 101009 USA Today - it will clearly deliver a sports enthusiast, but not a male who plays tennis that lives inrepparttar 101010 Western US, etc. And, better targeting will always deliver better results, assuming all other issues are on a level playing field.

Search Engine Marketing still a Mystery to Many

I hate to say it but most ofrepparttar 101011 web sites we analyze still don't haverepparttar 101012 basic HTML fundamentals (Title, Keywords, Description) in-place so their sites can/will be indexed (reviewed by an automated bot/software agent) properly. Their title is wrong (don't repeat your company name), there are too many keywords (you want 8-12) orrepparttar 101013 wrong keywords andrepparttar 101014 description ofrepparttar 101015 company is either poorly written or reads like yet another "mission statement" that has been developed byrepparttar 101016 CEO/CFO and three Senior VPs. This is basic block and tackling marketing and should be setup properly when a web site is designed.

Be prepared to deploy some marketing resources for quality Search Engine Marketing - it's fiercely competitive for web site rankings; you've got 3-5K web sites coming online every single day ofrepparttar 101017 week and many are trying to drive market awareness via S/Engine ranking. What's a rule of thumb of what to pay for standard S/Engine Marketing Services: i.e. Title/Description Development, Keyword Analysis, Content Rewrites, etc.? Costs can vary tremendously, depending on your market segment, web site size, what type of services you outsource, competitive issues, etc. Generally expect to pay $3-6K for a basic 3-4 month campaign and then some modest fee for ongoing maintenance (say $200-500.per month). There are alternative sophisticated S/Engine processes that cost much more than this, but these are typically suited for companies that have a good sized marketing budget and or a large web site that necessitates a different approach.

Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc., a marketing services company. Reprinted with permission from Intelective Communications - this article may be reprinted freely, providing this attribution box remains intact. (c) 2001-2002 by Intelective Communications, Inc.

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