Shopping for a Shopping Cart? Make Sure you Weigh your Options First!

Written by Merle


Continued from page 1

SCRIPTS

If you're at all good at programming with CGI, there are limitless scripts you can download for free or low cost. If you're all thumbs you could hire someone to configurerepparttar script for you. One ofrepparttar 109057 best online programmers I know of is David Black. He's fast, reliable and his prices are fair. You can contact him at mailto:DavidBlack@thewavecave.com

1) CGI EXTREMES: http://www.cgiextremes.com/Scripts/Shopping_Carts/

You'll find a variety of CGI shopping scripts here ranging from free up to 300.00 in price. They'll work on a variety of platforms. Each one is rated on a scale of 1 to 10 for guidance in selection.

2) CGI Resource Index: http://cgi-resources.com

To findrepparttar 109058 goodies here you'll need to drill down to repparttar 109059 appropriate category. Click on programs and scripts, then Perl, then shopping carts.

3) PERLSHOP: http://www.arpanet.com/PerlShop/perlshop.html

This CGI script is for sites hosted on a Unix system. It is free to use with their logo onrepparttar 109060 pages.

4) PAY PAL SHOPPING CART http://www.cstafford.com/ppalstore.shtml

Check out this free CGI Shopping cart script that passes all of your credit card sales over to PayPal for easy processing.

SOFTWARE

1) SALES CART: http://www.salescart.com/

Specifically for FrontPage users. Cost is 179.00. Easy to set up using their step by step wizard.

2) PDG SHOPPING CART http://www.pdgsoft.com/cart.htm

Completely customizable to fit your needs. Integrates easily with FrontPage software or Dreamweaver. You can also use this cart to set up your own associate program. Works on Unix, NT servers and others. It is a little pricey at 750.00, but worth it forrepparttar 109061 features you get.

3) Your E-Ware: http://www.youreware.com/home/

Fast and easy to use, with a low price that gives this software an edge. It will hold up to 2,500 products in up to 20 product categories. Works on Win 95.98 and Mac. Downloadrepparttar 109062 free demo and take it for a spin. Final cost is under 100.00

There you have some ofrepparttar 109063 various options to choose from when setting up your online storefront. Before jumping intorepparttar 109064 e-commerce waters, make sure you weigh your options and chooserepparttar 109065 one that best fits your needs and your budget.

Merle http://www.EzineAdAuction.com "Where some of the BEST Deals in Ezine Advertising are Made" Subscribe to Ezine Ad Auction Authority and be kept up to date on new auctions as they're added and much more subscribe@ezineadauction.com- To advertise on the website send mailto:advertise@ezineadauction.com


"How exactly does Ecommerce work"?

Written by Lisa Schmeckpeper


Continued from page 1

Problems can arise when you bring a shopping cart AND real-time processing intorepparttar picture. A shopping cart alone won't cause problems butrepparttar 109056 cart you choose to use must be compatible with your web host. Some carts are designed to run on certain types of servers, so when choosing one be cautious to make absolutely sure you can use it with your current host. Otherwise you had better be prepared to find a new one.

If you want a shopping cart AND real-time processingrepparttar 109057 three (cart, processing, and host) must work together well. Your shopping cart must be compatible with your host andrepparttar 109058 cart must be compatible with your payment processor. With allrepparttar 109059 different shopping carts, hosts and payment facilities out there, putting togetherrepparttar 109060 right team can be a real challenge. This is especially true forrepparttar 109061 newbie who doesn't understand how it all works and how it all has to work together, or understands imperfectly but thinks he or she has it all under control whenrepparttar 109062 decisions are finally made.

One Stop Shops -

The easiest way to find a compatible solution is to choose a provider who offers all you need under one roof. This is what I have done by partnering with Virtualis Systems. I am able to offer a great hosting solution along with a compatible shopping cart that works with almost any real time processor. I have even taken this a step further by partnering with a rock-solid merchant account provider, E-Commerce Exchange. Now I don't want to force MY "solution of choice" on you in this article so I have set up an autoresponder with details onrepparttar 109063 Ecommerce solution I recommend to all my clients. Please email our autoresponder at ecommerce@lrsmarketing.com for details.

Your Website Designer:

Asking your website designer to recommend a compatible solution is also a good idea. Most likely, he or she has successfully set up shopping carts and payment systems that have worked together for other clients and with that experience can confidently recommend one that will be right for your specific needs. There is alsorepparttar 109064 added benefit that your designer is comfortable and familiar withrepparttar 109065 cart and payment processing configuration. This will result in less time spent setting up your site, thus saving you money in design costs.

Who to Choose?

Choosingrepparttar 109066 right person for this task is perhapsrepparttar 109067 most important decision you can make (in Ecommerce, that is. Choosing a dentist, a pet, and which TV show to watch also rank high in importance). Nobody is an expert in all areas of Ecommerce because there are so many variables, depending on which configurations of hosts, carts, and merchants you choose. Find someone with whom you can talk to and who will listen to YOUR needs with understanding. A web designer who has created sites selling one product through mail order is NOTrepparttar 109068 best person to go to for Ecommerce advice. Just like a web designer trying to create a site that will sell and not just look good, with no marketing experience, a designer who doesn't know Ecommerce is going to be hard-pressed to juggle allrepparttar 109069 components that must fit together seamlessly and attractively to construct a truly effective Ecommerce site.

The Most Common Mistakes?

I've had clients come to me who have been provided a shopping cart by their web host but who then have purchased another cart, not realizing they already have one. They've set themselves up with real time processing and then purchased a terminal even though they will never swipe one card. They've had SSL enabled on their web host server even though it's provided at their payment gateway. I have been onrepparttar 109070 sympathetic end of many, many more sad tales from earnest folks who have told me their own personal accounts of throwing hard-earned money away on these kinds of mistakes.

Why? Cutting through allrepparttar 109071 technical jargon, it's all because they simply didn't understand how each component can, should, and must work in conjunction with one another.

Ecommerce can appear simple (well, almost) once you understand how allrepparttar 109072 components work together. A merchant account allows you to accept credit cards, your web host shows your website torepparttar 109073 world, your shopping cart helps your customers order easily and real-time processing processesrepparttar 109074 orders in real-time and approved transactions are credited to your merchant account. All are independent components but they all function together to make Ecommerce work. Find a designer or webmaster who can bring all these elements together on your site & watch Ecommerce work for you.

Lisa Schmeckpeper of LRS Marketing and published in their free newsletter, Website Success Monthly. To receive a free copy of this informative e-zine just send email to subscribe@websitesuccessmonthly.com or visit their website at www.lrsmarketing.com. Copyright 2000 [LRS Marketing].


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