Shopping for a Shopping Cart? Make Sure you Weigh your Options

Written by Merle

Continued from page 1


If you're at all good at programming with CGI, there are limitless scripts you can download for free or low cost. If you're all thumbs you could hire someone to configurerepparttar script for you. One ofrepparttar 109090 best online programmers I know of is David Black. He's fast, reliable and his prices are fair. You can contact him at


You'll find a variety of CGI shopping scripts here ranging from free up to 300.00 in price. They'll work on a variety of platforms. Each one is rated on a scale of 1 to 10 for guidance in selection.

2) CGI Resource Index:

To findrepparttar 109091 goodies here you'll need to drill down to repparttar 109092 appropriate category. Click on programs and scripts, then Perl, then shopping carts.


This CGI script is for sites hosted on a Unix system. It is free to use with their logo onrepparttar 109093 pages.


Check out this free CGI Shopping cart script that passes all of your credit card sales over to PayPal for easy processing.



Specifically for FrontPage users. Cost is 179.00. Easy to set up using their step by step wizard.


Completely customizable to fit your needs. Integrates easily with FrontPage software or Dreamweaver. You can also use this cart to set up your own associate program. Works on Unix, NT servers and others. It is a little pricey at 750.00, but worth it forrepparttar 109094 features you get.

3) Your E-Ware:

Fast and easy to use, with a low price that gives this software an edge. It will hold up to 2,500 products in up to 20 product categories. Works on Win 95.98 and Mac. Downloadrepparttar 109095 free demo and take it for a spin. Final cost is under 100.00

There you have some ofrepparttar 109096 various options to choose from when setting up your online storefront. Before jumping intorepparttar 109097 e-commerce waters, make sure you weigh your options and chooserepparttar 109098 one that best fits your needs and your budget.

Merle "Where some of the BEST Deals in Ezine Advertising are Made" Subscribe to Ezine Ad Auction Authority and be kept up to date on new auctions as they're added and much more

Buyers Drive The Process Online But The Lowest Price Isn't All They Want

Written by B.L. Ochman

Continued from page 1

In terms of costs, online retailers seem to have obvious advantages over bricks and mortar retailers. Traditional retailers need to spend $3 to $5 million to open a store. They usually can only pull from a 25 mile radius, meaning they need to make a fair margin. While online merchants can set up shop for less, and sell internationally, many have set prices so low that it is impossible for them to make a profit. Therefore,repparttar good deals consumers now expect won't be sustainable overrepparttar 109089 long haul. Onlyrepparttar 109090 ones withrepparttar 109091 deepest pockets can hold out, and one begins to wonder why they would want to.

Retailers are dealing with online sales in different ways. Barnes & Noble maderepparttar 109092 mistake of not being first in their category to get online. Like so many other traditional merchants, they finally realized they could not afford to ignorerepparttar 109093 brand reinforcement ofrepparttar 109094 Internet. Now they charge more forrepparttar 109095 same books in their bricks and mortar stores where overhead prohibits Amazon-like bargain prices. It seems they are betting thatrepparttar 109096 instant gratification of talking to informed sales help and being immediately able to read a selected book in soft in-store chairs is worth a higher price. They may be right.

Meanwhile, like Amazon, a handful of online merchants realize that they need to emphasize superior service. Although low prices might bring a customer to a site, discounts along won't necessarily keep them there or get them to return. "We recognize we're a price leader, but we don't say to ourselves every day, 'Let's just slash and burn," says online electronics retailer NECX' director of operations Brian Marley. "I think it would be irresponsible for all of us just to compete on price, without doingrepparttar 109097 heavy lifting that goes into creating a value-added service," Marley told The New York Times.

One very innovative online approach comes from Fruit ofrepparttar 109098 Loom, which provides not only its own t-shirts and underwear but also it competitors inside its e-commerce storefront. The company got 24 ofrepparttar 109099 nation's top 30 t-shirt wholesalers inrepparttar 109100 $5 billion industry to commit to its electronic commerce platform. Fruit ofrepparttar 109101 Loom provides consulting and software to t-shirt wholesales setting up online stores. The stores' customers then search for t-shirts from any number of manufacturers. Fruit ofrepparttar 109102 Loom only demands that its products arerepparttar 109103 first replacement option offered when another company is out of stock. Online, a store that provides complete information from a variety of sources can be more valuable than a single site that provides only its own or partial information.

NECX lets customers compare their prices to other stores onrepparttar 109104 same item. Customers were comparing prices anyway, they reasoned, why not help them. The result? NECX is losing customers but making money. Sales are up 20% even thoughrepparttar 109105 comparison engine isrepparttar 109106 site's most common point of departure.

Still, bricks and mortar merchants haverepparttar 109107 distinct advantage of giving customers what they want when they want it -- an experience that can supercede low price. Online shopping, no matter how pleasant, cannot (yet!) providerepparttar 109108 immediate reward of buying something and then wearing or using it an hour later.

There is a long way to go before Internet commerce shakes out. At this point I'm betting that at end ofrepparttar 109109 roadrepparttar 109110 lowest price won't berepparttar 109111 winner.

B.L. Ochman, is an award?winning marketer who has helped local, regional and multi?national corporations to increase awareness and sales of their products both online and off. Sign up for her marketing tips newsletter, What's Next Online, at

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