Shooting and optimizing your internet images

Written by Steve Nichols

Continued from page 1

You can userepparttar same technique if photographing someone with an object, such as an award. Get them to hold it up against their face, not on their chest.

When usingrepparttar 144804 viewfinder or preview screen really work hard to fill every pixel, moving people around if need be.

Once you haverepparttar 144805 shot there is a lot you can do to improve it. I have yet to see any image straight out of a digital camera that couldn’t be enhanced.

First, make sure you are viewingrepparttar 144806 image onrepparttar 144807 type of monitor that everyone else inrepparttar 144808 organisation is going to use. If using a Macintosh, changerepparttar 144809 gamma setting from 1.8 to 2.2 (the Windows standard). Images displayed on a PC are inherently more contrasty than they look on a Mac if you don’t.

In Photoshop, adjustrepparttar 144810 levels usingrepparttar 144811 histogram as a guide. This is better than usingrepparttar 144812 brightness and contrast controls. Sometimes it can help to boostrepparttar 144813 saturation by +10 too, depending upon what camera you use.

Then croprepparttar 144814 image to show what you want, bearing in mind how it will be used onrepparttar 144815 screen. Once cropped, resizerepparttar 144816 image down to 250 pixels or whatever you normally use. If you resize and then crop you will end up with something totallyrepparttar 144817 wrong size!

The final step is to apply some Unsharp Masking torepparttar 144818 image to put back some ofrepparttar 144819 definition lost through resizing. It is amazing how many people don’t do this. Typical settings in Photoshop are Amount: 30-100%, Radius 1.5 pixels and Threshold 5-7 levels.

Don’t overdorepparttar 144820 sharpening. If it looks too gritty, cutrepparttar 144821 Amount down by half.

Finally, save as a JPEG file (not a GIF, which only uses 256 colors, instead ofrepparttar 144822 JPEG’s 16.7 million), choosing an appropriate level of compression. When all internet connections were via a modem it was important to getrepparttar 144823 file size incredibly small, but with most intranets you can afford to make them a little bigger.

Usingrepparttar 144824 “Save for Web option” you can play withrepparttar 144825 “Quality” control to get a good balance between file size and image quality. You should be able to get a 250 x 200 pixel image down to around 10k with no sign of degradation or artefacts – these arerepparttar 144826 strange squiggles you see in over-compressed images.

Voila! You now have an image that is well composed, tightly cropped, optimized, sharpened and ready for use.

Steve Nichols runs InfoTech Communications (, which specialises in online communications. He has acted as consultant and trainer for many blue-chip companies including Aviva, AWG, BT, Shell, Standard Life, HBOS, BNFL, AstraZeneca, Diageo, Accenture and Australia New Zealand Bank.


Written by Florie Lyn Masarate

Continued from page 1

One ofrepparttar color enhancers being used isrepparttar 144803 U.V. high gloss coating. This is usually used in postcards, business cards, rack cards, menus and door hangers. UV coating is applied onrepparttar 144804 surface ofrepparttar 144805 printed-paper and pressed with U.V. light. The result of this is an eye-catching and more durable print job. This type of print jobs are meant to catch attention and is popular for doing so. It makes pictures vibrant and realistic. Evenrepparttar 144806 dark colors, like black, are given more life by using this coating.

With these enhancers, people can now enjoy pictures that seem to come to life. It makes reading materials seem more realistic andrepparttar 144807 messages conveyed. What used to be plain and simple materials can now be turned to lively and dramatic works that not only attracts customers but also benefitsrepparttar 144808 company.

For comments and inquiries aboutrepparttar 144809 article visit

Florie Lyn Masarate got her first article printed in the school newsletter in the third grade. Her hobbies include reading any book she can get her hands on.

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