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“Tired of dragging out a bulky food processor and guessing which attachment is right one for job? The compact Ultimate Chopper is 4 machines in 1 so you can replace your food processor, coffee grinder, standing mixer and ice cream maker and gain more counter space in your kitchen.” (Ultimate Chopper)
#2 - Decrease price by adding valued component parts.
“Bring your spouse for FREE! Yes, not only can you come, but you can also bring your spouse for FREE. This is a ,995.00 value by itself.” (Real Estate seminar)
#3 - Identify unique, invaluable aspect of your product.
“Quite honestly, majority of currently available bodybuilding training and nutrition information today is never going to produce gains for 98% of population.
"The pros simply have much better genetics for building muscle and are taking massive amounts of anabolic drugs...I’m not a “Mister” anything. I’ve never won a title.
"I’m just a guy who after 22+ years of trial and error has figured this stuff out and can relate to plight of genetically average trainee. I absolutely know what works for genetically average bodybuilders who want to maximize their potential. I know exactly what average guy has to do to make muscle mass and strength gains as fast as genetically possible.” (Bodybuilding)
#4 - Make high price itself a benefit.
“Organic foods are more expensive because production is more labour intensive and without herbicides, pesticides and other chemicals, yield is generally smaller.” (Organic food)
#5 - Break down big amount into smaller amount.
“Valuable legal services for less than a cup of coffee a day, from top law firms! Protection for you, your family or your business!” (Pre-paid legal services)
If you are going to use "lowest price" to get your foot in door to acquire a new client, then race is on to "switch" that newly acquired client from price orientation to value orientation BEFORE somebody finds 'em and offers to beat your price.
The Lesson: You CAN charge more for your stuff as long as you’re showing you client that even though she’s paying a premium price, she’s getting a good value. Think "added value." Think "golden handcuffs"; benefits/service so good I won't walk away from it, even for a lower price.
Dan Lok is the World’s First Quick-Turn Marketer, with a proven track record of selling over 17.3 million dollars of merchandise and services. He’s the rebel copywriter who’s created hundreds of money-making ads and sales letter for over 39 different industries. And now, you can get inside the head of one of the world’s top copywriters without paying a dime at www.QuickTurnMarketing.com