Shocking Experienced Copywriter Reveals Little-Known Secrets To Closing BIG Ticket Deals!

Written by Dan Lok

Continued from page 1

“Tired of dragging out a bulky food processor and guessing which attachment isrepparttar right one forrepparttar 108096 job? The compact Ultimate Chopper is 4 machines in 1 so you can replace your food processor, coffee grinder, standing mixer and ice cream maker and gain more counter space in your kitchen.” (Ultimate Chopper)

#2 - Decreaserepparttar 108097 price by adding valued component parts.

“Bring your spouse for FREE! Yes, not only can you come, but you can also bring your spouse for FREE. This is a ,995.00 value by itself.” (Real Estate seminar)

#3 - Identifyrepparttar 108098 unique, invaluable aspect of your product.

“Quite honestly,repparttar 108099 majority of currently available bodybuilding training and nutrition information today is never going to produce gains for 98% ofrepparttar 108100 population.

"The pros simply have much better genetics for building muscle and are taking massive amounts of anabolic drugs...I’m not a “Mister” anything. I’ve never won a title.

"I’m just a guy who after 22+ years of trial and error has figured this stuff out and can relate torepparttar 108101 plight ofrepparttar 108102 genetically average trainee. I absolutely know what works for genetically average bodybuilders who want to maximize their potential. I know exactly whatrepparttar 108103 average guy has to do to make muscle mass and strength gains as fast as genetically possible.” (Bodybuilding)

#4 - Makerepparttar 108104 high price itself a benefit.

“Organic foods are more expensive because production is more labour intensive and without herbicides, pesticides and other chemicals,repparttar 108105 yield is generally smaller.” (Organic food)

#5 - Break downrepparttar 108106 big amount into smaller amount.

“Valuable legal services for less than a cup of coffee a day, from top law firms! Protection for you, your family or your business!” (Pre-paid legal services)

If you are going to use "lowest price" to get your foot inrepparttar 108107 door to acquire a new client, thenrepparttar 108108 race is on to "switch" that newly acquired client from price orientation to value orientation BEFORE somebody finds 'em and offers to beat your price.

The Lesson: You CAN charge more for your stuff as long as you’re showing you client that even though she’s paying a premium price, she’s getting a good value. Think "added value." Think "golden handcuffs"; benefits/service so good I won't walk away from it, even for a lower price.

Dan Lok is the World’s First Quick-Turn Marketer, with a proven track record of selling over 17.3 million dollars of merchandise and services. He’s the rebel copywriter who’s created hundreds of money-making ads and sales letter for over 39 different industries. And now, you can get inside the head of one of the world’s top copywriters without paying a dime at

Persuasive Communication

Written by Robert F. Abbott

Continued from page 1

The link between product and consumer needs involvesrepparttar connection between features (whatrepparttar 108095 product does) and outcomes for users. Inrepparttar 108096 case ofrepparttar 108097 shampoo example, let's sayrepparttar 108098 product's features include a new moisturizer that makes our hair more attractive. In turn, more attractive hair means we're more likely to enjoy a busier social life. So,repparttar 108099 marketer who emphasizesrepparttar 108100 outcome or benefit (a more active social life) will sell more shampoo than a marketer who focuses onrepparttar 108101 product or its features (new moisturizer).

In non-sales fields that idea of addressingrepparttar 108102 needs of readers and listeners isn't nearly as well appreciated. Consider internal memos, composed and circulated by millions of well-meaning managers and supervisors. Many of them focus onrepparttar 108103 needs ofrepparttar 108104 manager orrepparttar 108105 organization, and not onrepparttar 108106 reader,repparttar 108107 person who needs to be persuaded byrepparttar 108108 writer ofrepparttar 108109 memo.

Would internal memos work more effectively if their writers focused onrepparttar 108110 reader instead of themselves? Would people making in-house presentations get better responses by building their pitches onrepparttar 108111 needs or aspirations ofrepparttar 108112 audience? I think so. The experience in sales has shown, overwhelmingly, that benefits outsell features (features beingrepparttar 108113 characteristics ofrepparttar 108114 product or service being sold).

When you next set out to send an important message, pause long enough to ask yourself whether persuasion is your goal -- either directly or indirectly. If you do want to persuade, then ask yourself if you've focused sufficiently onrepparttar 108115 recipients. That'srepparttar 108116 starting point for persuasive communication.

Robert F. Abbott writes and publishes Abbott's Communication Letter. Each week subscribers receive, at no charge, a new communication tip that helps them lead or manage more effectively. Click here for more information:

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