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Know what else I realized?
The dentist’s office never called about scheduling that return visit.
That’s lost revenue for them, especially since more time that goes by, less likely client is to call to make that appointment.
And it was easy revenue for practice. Easy in that sale had already been made. I was totally agreeable to getting service, it was simply a scheduling matter.
How many times has your practice lost revenue because nobody pursued it?
It doesn’t matter if client is checking their calendar, checking their insurance coverage, consulting with a spouse or simply thinking it over.
Make that follow-up call.
There is revenue at other end of that telephone.
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