Branding Myth #3 - Once Your Branding Strategy Is In Place, You Need Do Nothing More

This is probably biggest myth of them all! So many online businesses are led to believe that once they have an amazing USP, and a snappy logo they have accomplished everything in realm of branding.

However, just opposite is true. Your branding strategy is an ongoing process, not a one-time event. Defining your strategy is just one part of that process.

Here are some basic tips to help you define and implement your brand.

1. Decide how you want to be perceived by your customers. Do you want to portray an image of trust? Loyalty? Dependability? Innovation? Wide selection? Speedy service & delivery?

2. What makes YOU perceive other companies that way when you shop? Is it their selection? Customer service? Pricing? All of above?

3. Make a list of qualities you and your employees must display to customers in order to portray your desired brand.

4. Share list with everyone in your organization and ask them to develop specific ways they can support brand.

5. Compile a final branding strategy and share it with everyone in your organization.

Successful brands are those who are well defined and that have support of entire organization. Brands based on myths are those that simply have a spiffy logo, a "killer" USP, and hope that customer will "get it."

Would you rather base your brand on sound principles or myths? That's what I thought!

Diane C. Hughes * ProBizTips.com

Tip 1: Preview any show or publication before your interview.

Tip 2: Know what you want to talk about so you get your main messages across.

Tip 3: Prepare for questions you expect to be asked.

Tip 4: Create 10-15 second sound bites that are memorable and get your point across.

Tip 5: Understand colors and styles that are effective for on camera interviews.

Tip 6. Create any graphs, photos, or video to enhance your story in advance of interview.

Being prepared and knowledgeable about your impending interview will boost your confidence and help you get most from your media experiences.