Seven daft things not to do to your website

Written by Gareth Davies

Continued from page 1

Keep online enquiry forms down to essential info only. Keep it simple but getrepparttar information you need. Quick and easy signup forms can still be effective and you could always chose to offer a short form and a longer option - that wayrepparttar 140161 user can decide which option is best for them.

5. Complex rollover navigation systems

Complex rollover navigation bars using JavaScript or a similar code can seem like a great option and you can be excused for wondering why this is seen as a bit of a no-no.

The reason why these rollover or drop downs are not always such a hit is that after analysing user behaviour on a number of websites, it shows that very few people seem to use rollover button options more than one deep. In essencerepparttar 140162 idea that these navigational tools made things easier for users seems a little flawed.

The simplerrepparttar 140163 navigation is,repparttar 140164 more it will connect with users. Limitrepparttar 140165 options and use clear common sense descriptive labelling for buttons and this will often out-perform a complex roll over approach. Keepingrepparttar 140166 navigation simple also makes for smaller file sizes and quicker loading pages.

6. Excessive movement & animation

Contrary to popular belief, constant movement and flickering may not be a successful way to engage a website user. The reason being is that web users are developing a level of ‘advertising immunity’ or what Jakob Nielsen of has referred to as ‘banner blindness’.

Banner Blindness is a technique surfers have developed to filter out adverts and promotional material. They have learned after some experience that these types of ads are generally unhelpful and so are less likely to click on them. So if you use a lot of moving pictures and flickering images on your website you can runrepparttar 140167 risk of key areas of your website being ignored.

Where once banner ads got reasonable click through rates,repparttar 140168 number has fallen dramatically inrepparttar 140169 last few years. A safer way to promote important areas ofrepparttar 140170 site is via static buttons that are clearly identifiable and use descriptive language to tellrepparttar 140171 user which page they lead to.

7. Lots of links out to other sites from your homepage

When time and effort is put into attracting a visitor to your site why would anyone want to give that user a chance to leaverepparttar 140172 website on arrival? It makes sense to avoid placing lots of links out from your homepage to other sites - unless you’re an advertising or affiliate website.

Visitors are your prospects. You work to get them there and your job is to keep them there and direct them to your key destination pages. If you need to link out to partners from a top-level page on your site, then think about creating an internal page for this purpose and link to that from your home page.

Written by Gareth Davies 2005. You are free to reprint this article with both disclaimer and copyright notice in tact. Gareth Davies is a web designer and Internet promotion consultant working for GSINC Ltd based in the UK. If you have any questions then feel free to email Gareth at or visit

Creative Search Engine Optimization – A Case Study

Written by Halstatt Pires

Continued from page 1

Since taxes are confusing, it seemed obvious that an article campaign focusing on tax information would meet with success. Boy, did it. Approximately 35 articles were written, published and submitted to article directories. Sincerepparttar articles were timely, they were snapped up and published. The articles produced direct traffic torepparttar 140077 site as well as numerous inbound links because ofrepparttar 140078 link created inrepparttar 140079 article byline.

As forrepparttar 140080 search engines, we focused on everything but Google. We expected nothing from Google becauserepparttar 140081 major content and meta tag changes would take six to eight months to show results perrepparttar 140082 usual practices of Google. In reality, it didn’t matter. The Yahoo and MSN search engines produced big time.

In mid-January,repparttar 140083 site went to number 1 on MSN under “business tax articles.” Byrepparttar 140084 end of January, Yahoo was also listing it as number 1. MSN started listing it at number 1 for “tax articles” in February. The combination of these listings produced a significant amount of traffic, conversions and a very happy client.

Can we go on cruise control now? No! Withrepparttar 140085 end ofrepparttar 140086 tax season,repparttar 140087 traffic torepparttar 140088 articles page ofrepparttar 140089 site has dropped by 75%. Nobody is looking for tax information after April 15th, so this is hardly surprising. The promotion ofrepparttar 140090 article page was simply a short-term solution to a difficult situation. While it should produce traffic duringrepparttar 140091 first quarter of each subsequent year, it is not a year-around solution.

Overrepparttar 140092 next six months, we will focus onrepparttar 140093 long-term goal of jumping overrepparttar 140094 tax agency sites for keywords such as “business taxes”, etc. It is going to take a lot of patience, but will eventually produce a significant amount of business forrepparttar 140095 client.

Creativity is oftenrepparttar 140096 key to conquering seo situations. Blindly slapping up new meta tags and links isn’t alwaysrepparttar 140097 best answer. Sometimes, a little pre-emptive consideration can yield amazing results. It did in this case.

Halstatt Pires is with - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

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