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Keep online enquiry forms down to essential info only. Keep it simple but get information you need. Quick and easy signup forms can still be effective and you could always chose to offer a short form and a longer option - that way user can decide which option is best for them.
5. Complex rollover navigation systems
The reason why these rollover or drop downs are not always such a hit is that after analysing user behaviour on a number of websites, it shows that very few people seem to use rollover button options more than one deep. In essence idea that these navigational tools made things easier for users seems a little flawed.
The simpler navigation is, more it will connect with users. Limit options and use clear common sense descriptive labelling for buttons and this will often out-perform a complex roll over approach. Keeping navigation simple also makes for smaller file sizes and quicker loading pages.
6. Excessive movement & animation
Contrary to popular belief, constant movement and flickering may not be a successful way to engage a website user. The reason being is that web users are developing a level of ‘advertising immunity’ or what Jakob Nielsen of www.usit.com has referred to as ‘banner blindness’.
Banner Blindness is a technique surfers have developed to filter out adverts and promotional material. They have learned after some experience that these types of ads are generally unhelpful and so are less likely to click on them. So if you use a lot of moving pictures and flickering images on your website you can run risk of key areas of your website being ignored.
Where once banner ads got reasonable click through rates, number has fallen dramatically in last few years. A safer way to promote important areas of site is via static buttons that are clearly identifiable and use descriptive language to tell user which page they lead to.
7. Lots of links out to other sites from your homepage
When time and effort is put into attracting a visitor to your site why would anyone want to give that user a chance to leave website on arrival? It makes sense to avoid placing lots of links out from your homepage to other sites - unless you’re an advertising or affiliate website.
Visitors are your prospects. You work to get them there and your job is to keep them there and direct them to your key destination pages. If you need to link out to partners from a top-level page on your site, then think about creating an internal page for this purpose and link to that from your home page.
Written by Gareth Davies 2005. You are free to reprint this article with both disclaimer and copyright notice in tact. Gareth Davies is a web designer and Internet promotion consultant working for GSINC Ltd based in the UK. If you have any questions then feel free to email Gareth at garethskettyATyahoo.co.uk or visit http://www.garethsketty.com/html/e_marketing.html