4.Add your site to Open Web Directory and major search engines. Quality is more important than quantity when it comes to search engine submission. Forget about sales hype that tells you to add your URL to 300, 000 search engines. Only a few search engines and directories provide lion's share of Internet traffic. If your site is in good shape, no longer under construction, then go to www.dmoz.org. This is Open Web Directory. Find category where your site fits, and make a submission. If you are accepted here your site will appear in many search engines and local directories that use results from Open Web Directory. Inclusion in this directory usually takes time but it will help you a lot. Similarly submit your site to Google, Alta Vista and All The Web, these are remaining giants where you can submit for free.

5. Start a reciprocal links campaign - Once you have given yourself a link from your other sites or from your designer's page, you can go out and ask other complementary sites for links. As I mentioned, these incoming links will help your page rank in searches but they will also generate traffic. If you can find specialized sites or directories dealing with your particular product or service, then a link on one of these sites can provide a large amount of targetted traffic.

6.Write an article about your product or service - If you have a website chances are that you are an expert in field that your site is all about. Write an article about your product or service, or write an article related to subject matter of your site. Submit article online to various websites and e-mail lists dealing with your topic. The publication of your article in a big e-zine, or on a popular web site can get your new site off to a roaring start.

7. Promote Your Site Off-line - Now that you have a site, put URL on your stationary, on your cars and trucks, in your brochures, business cards, your newspaper and TV advertising, and circulars. You can also put it on hats, t-shirts, mugs and other items. The cafepress.com has a program enabling you to put your URL on these items and even sell them online.

If you follow all or some of these steps your new site will definitely receive visitors and within a short period can become an important asset to you.

How can you determine what is a high-ranking site—one which will help your own search engine rank if it links to you? Go to main page of Google and download Google Toolbar. It will install itself on your web browser. Everytime you visit a web site, look at Google Toolbar and it will show a section called, Page Ranking. If you see a grey bar, it means site is not included in Google's index. If bar is all white or has green, then pt your mouse over bar and you will see a page ranking number on a scale from 0-10. Yahoo has a 10 ranking, while a new site with no links to it may be 0. Average sites are usually 5-6, while very good sites have rankings of 7-9. If any of these high-ranking sites link to you then your own ranking will improve. (The Google toolbar has some other features that make it important in helping you to improve link popularity, which I will discuss in next article.)

Another measure of a site's importance can be found at www.alexa.com . This search engine gives traffic rankings of many of sites on Internet. If your site has a rank of 30,000, for example, then you are doing very well, because millions of sites are included in total survey. The Alexa search engine also gives valuable information about various sites, including number of other sites that link to it, when site was founded, contact information about owner, and reader reviews.

So, things to do if you want to improve your position in search results on popular search engines are 1. to get listed in important directories and 2. to launch a systematic campaign to improve quantity and quality of incoming links to your website.