Placement is also important. For best response and more subscribers, place your subscribe box on top half of your homepage. Remember old adage; "Make it easy for your customer to buy."

Four. Promote your eMag through your signature. Create a promotional signature in three to six lines, and add it to end of each email you send out. Here, you would list your book title, benefits of your service, your FREE eMag title, followed by your email or web site address.

Five. Promote your eMag in newsgroups, discussion lists and forums. Target those related to your business or book category. For instance, Sandra Schrift of Speakers University aims her newsletter primarily at emerging and professional speakers. Her secondary audience is coaches. Anne Wayman, San Diego Web designer and editor, and author of Powerfully Recovered, belongs to several related newsgroups.

Six. Offer your subscribers a free GIFT SUBSCRIPTION to send to their friends. You can use another autoresponder to send gift, plus whom it's from, and a little blurb about what they will be receiving. Always include a way for subscribers to unsubscribe.

Seven. Send out press releases via email about your eMag. Press releases by email are different from print ones. They must be short! They must be newsworthy! We at Skills Unlimited Publishing send out over 150 different print releases a year, and are just beginning great adventure online. You may not be able to include a story, but you can use a short analogy, and put your benefit in headline. Always be sure to make your message clear.

For businesses, plusses of using HTML ezines are:

~~ many business owners, who use internet, and maybe your ideal client have HTML email capacity. ~~ even AOL 6.0 included use of HTML mail for their users. ~~ readers are more apt to read your ezine because they look "inviting" and "fun" ~~ readers are more apt to tap on links, too.

Steps To Create Your HTML Ezine #1

1. Create a web page as you usually would and insert your newsletter.

2. Go into source of your webpage (the HTML code) and make sure that all links are authentic links. These are complete links and look like this but without "." in code:

<.a href="http://www.coachmaria.com/images/mariamarsala2.jpg" rel="nofollow" width="100" height="100" alt="Picture">

instead of?

<.a href="images/mariamarsala2.jpg" rel="nofollow" width="100" height="100" alt="Picture">

3. Upload your newsletter webpage to your website.

4. Next, open your email program and make sure that format is set to "HTML" (not as text).

5. Open an email. Put cursor in message and tap down a few lines.

6. Go back to top of message again and type in a message for individuals who have requested your newsletter, but perhaps cannot read HTML newsletters. The message I use (without "." in code) is...

If you cannot see colors or picture on this email, you can read this newsletter here: <.a href ="http://www.coachmaria.com/ez01282002.html"> http://www.coachmaria.com/ez01282002.html

7. Then go back to your newsletter page on your website. ~~ "Select all" on page or tap on control (CTRL) then (A) buttons on your keyboard. ~~ "Select copy" on page or tap on control (CTRL) then (C) buttons on your keyboard

8. Go back to your email, a few lines after step #6 where you will "paste" - (CTRL) then (V) your webpage into your email program.

9. Then send yourself a copy to see how it looks. If pictures are missing... it's because links are not complete links (Step 2)

Steps To Create Your HTML Ezine #2

If your email program allows you to create your own stationary, like Outlook does, tap on help and use your index to learn how to "create stationary". You'll learn to create a stationary template for your ezine. Then each time you want to create your ezine, you pull up this special stationary.

A Few Free Template Resources 4 U

Web Site Kits and Templates from Canada http://www.dvshop.ca/webtemps.html >From Jim's World http://freesitetemplates.com/faq2/ >From UK http://www.newsletterpromote.com/emailtemp/free.htm