If it is important that your visitor knows that information is completely up to date, then ask your developer to use some JavaScript code to automatically write in current date every time page is loaded.

5) Still Under Construction. There is no need to put an "under construction" sign. Every single web site out there is under construction. You are also sending visitor impression that you are not ready for their sale yet…this is very much wrong signal to send.

6) You Are Visitor Number 123. Hit counters on your page are unprofessional. You don't want anyone knowing they are only 123rd person visiting that page. It makes you look small and unpopular, again not a good signal to send out.

7) Multi Award Winning Site? Forget about small unknown web site awards. There are soooo many on offer now that it is meaningless…who cares! If it is a well known, prestigious award, or if it matters to your target audience, then go for it. Otherwise don't waste bandwidth sticking some logo up there.

This is only one of hundreds of original Internet Marketing articles that can be found in Work Medium. The 200 + page book is divided into sections on Online Selling Strategies, Web Design and Navigation, Marketing Your Web Venture and Building Serious Traffic, Secrets to Search Engine Success, and Affiliate Marketing: The Ultimate Online Sales Force.

Monitoring services can't assure you that your site will be financially successful, but they will help you maximize quality, which is vital to any successful web site and web strategy.

Listed below is a checklist of things to consider when selecting and purchasing online monitoring services.

1.How is service provider connected to Internet? 2.How reliable is monitoring services? Is it truly 24 x 7? 3.Is this their core business or is it an add-on to other web based services? 4.Call or email their customer service and see how quickly they respond. 5.Does service monitor overall performance or just up/down? 6.Does service reliably identify most site problems? How do you know? 7.Are alerts and reports accurate and timely? 8.Does service provide enough real information to debug site problem? 9.Can you afford to subscribe to an online monitoring system? Can you afford not to?