Seven Steps to Getting Known - Guerrilla Public Relations for the EntrepreneurWritten by Jill Lublin
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The press release should be done on your letterhead on top left hand column; it should say FOR IMMEDIATE RELEASE. The upper right hand should show CONTACT and give name and phone number of your publicist (or yourself). Be absolutely sure it is 100% accurate in terms of grammar, facts, punctuation, spelling, and names. Step #5 will involve creating a media kit, which will include a copy of your press release(s) as well as other information. This is used to create interest for press to do a full story or having you appear on a TV or radio show. It should also include a company background piece or brochure, a pricing sheet, any press clippings (reproduced on your stationary) and any other public relations materials. Grabbing attention is imperative so packaging is critical. It involves careful selection of eye-catching colors for folder as well as contents. Quality says a lot so don’t skimp. Now that you’ve assembled your kit, it’s time for Step #6, all-important mail out. Presumably you have created your media list and have appropriate names with (correct spelling) and titles. Now comes most critical part, follow up! The phone may not ring. It is up to you to make calls. Start by saying, “hello, my name is “and start your pitch within 10 seconds Remember your hook” and tell them in 30 seconds or less why you are news. A good rule of thumb on follow up calls is within one week for national, within three to four days for local/regional or if email, with a day or two. You might want to create a one page synopsis to use as a guide when you call which should include who are you, why are you news, and how your product or service benefits people and gives value. Step #7 is a series of seven reminders to help you create powerful publicity 365 days a year. If you follow these tips, you will be well on your way to capturing media’s attention!Make personal contacts as often as possible. Always carry your business card and materials. Know what is special about you and get word out using media. Know media you are pitching — always watch or listen to a show before you are on it. Be prepared for interviews. They might just call you before you call them. Be consistent with your image and make sure all your materials reflect image you desire to project. Participate in social and civic activities and help others get business by networking.
Jill Lublin is the owner of Promising Promotion, a full service public relations agency located in Bel Marin Keys, California, and the author of the upcoming book, Guerrilla Publicity, part of the best selling Jay Conrad Levinson Guerrilla Marketing series. Her clients are individuals as well as major corporations. She does extensive lecturing and training throughout the United States. She can be reached at (415) 883~5455, email to jill@planetlink.com or at www.promisingpromotion.com
| | Don’t Set New Year’s Resolutions – Take Action in The New YearWritten by Wendy Hearn
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What about committing to New Year changes and actions, rather than Resolutions? The key to achieving what you really want in life and business is to take action to achieve those changes. It’s lack of action which stops us from having what we most want. What you want will be different for each individual and may include ·More time in your personal life ·Less stress and more fun. ·Greater business and career success. ·Balance between work and home ·Altering your management or leadership style. You may think I'm talking about life and business separately, yet they're inextricably linked. The key point is that you may want to focus on your professional life, yet this is directly related to your personal life. Thinking about New Year’s Resolutions may have made you aware that there are some changes you want to make. I encourage you to take steps on a consistent basis to make these changes, rather than vaguely tossing Resolutions around and not doing anything about them.
Wendy Hearn works with individuals who are ready to enrich their lives …. finding more success, fun, balance, joy and time **FREE** seminar by telephone, Successful New Years Resolutions http://www.business-personal-coaching.com/NewYearResolutionGroup.htm Wendy can be contacted by email at wendy@Business-Personal-Coaching.com Her website is at http://www.Business-Personal-Coaching.com Copyright 2001, Wendy Hearn. All rights reserved.
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