Seven Steps to Getting Known - Guerrilla Public Relations for the Entrepreneur

Written by Jill Lublin


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The press release should be done on your letterhead onrepparttar top left hand column; it should say FOR IMMEDIATE RELEASE. The upper right hand should showrepparttar 106684 CONTACT and giverepparttar 106685 name and phone number of your publicist (or yourself). Be absolutely sure it is 100% accurate in terms of grammar, facts, punctuation, spelling, and names. Step #5 will involve creating a media kit, which will include a copy of your press release(s) as well as other information. This is used to create interest forrepparttar 106686 press to do a full story or having you appear on a TV or radio show. It should also include a company background piece or brochure, a pricing sheet, any press clippings (reproduced on your stationary) and any other public relations materials. Grabbing attention is imperative so packaging is critical. It involvesrepparttar 106687 careful selection of eye-catching colors forrepparttar 106688 folder as well asrepparttar 106689 contents. Quality says a lot so don’t skimp. Now that you’ve assembled your kit, it’s time for Step #6,repparttar 106690 all-important mail out. Presumably you have created your media list and haverepparttar 106691 appropriate names with (correct spelling) and titles. Now comesrepparttar 106692 most critical part,repparttar 106693 follow up! The phone may not ring. It is up to you to makerepparttar 106694 calls. Start by saying, “hello, my name is “and start your pitch within 10 seconds Remember your hook” and tell them in 30 seconds or less why you arerepparttar 106695 news. A good rule of thumb on follow up calls is within one week for national, within three to four days for local/regional or if email, with a day or two. You might want to create a one page synopsis to use as a guide when you call which should include who are you, why are you news, and how your product or service benefits people and gives value. Step #7 is a series of seven reminders to help you create powerful publicity 365 days a year. If you follow these tips, you will be well on your way to capturingrepparttar 106696 media’s attention!

Make personal contacts as often as possible. Always carry your business card and materials. Know what is special about you and getrepparttar 106697 word out usingrepparttar 106698 media. Knowrepparttar 106699 media you are pitching — always watch or listen to a show before you are on it. Be prepared for interviews. They might just call you before you call them. Be consistent with your image and make sure all your materials reflectrepparttar 106700 image you desire to project. Participate in social and civic activities and help others get business by networking.



Jill Lublin is the owner of Promising Promotion, a full service public relations agency located in Bel Marin Keys, California, and the author of the upcoming book, Guerrilla Publicity, part of the best selling Jay Conrad Levinson Guerrilla Marketing series. Her clients are individuals as well as major corporations. She does extensive lecturing and training throughout the United States. She can be reached at (415) 883~5455, email to jill@planetlink.com or at www.promisingpromotion.com


Don’t Set New Year’s Resolutions – Take Action in The New Year

Written by Wendy Hearn


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What about committing to New Year changes and actions, rather than Resolutions? The key to achieving what you really want in life and business is to take action to achieve those changes. It’srepparttar lack of action which stops us from having what we most want. What you want will be different for each individual and may include

·More time in your personal life ·Less stress and more fun. ·Greater business and career success. ·Balance between work and home ·Altering your management or leadership style.

You may think I'm talking about life and business separately, yet they're inextricably linked. The key point is that you may want to focus on your professional life, yet this is directly related to your personal life.

Thinking about New Year’s Resolutions may have made you aware that there are some changes you want to make. I encourage you to take steps on a consistent basis to make these changes, rather than vaguely tossing Resolutions around and not doing anything about them.



Wendy Hearn works with individuals who are ready to enrich their lives …. finding more success, fun, balance, joy and time **FREE** seminar by telephone, Successful New Years Resolutions http://www.business-personal-coaching.com/NewYearResolutionGroup.htm

Wendy can be contacted by email at wendy@Business-Personal-Coaching.com Her website is at http://www.Business-Personal-Coaching.com

Copyright 2001, Wendy Hearn. All rights reserved.


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