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The best option, as I believe, is based on The Universal Standard Products and Services Classification (UNSPSC), which is a global coding system that classifies products and services. This categorization scheme covers
broadest collection of industries and commodities available today, and designed to facilitate e-commerce transactions by providing geography-independent common nomenclature system.
Product search capability within
marketplace and e-catalog Members of
emarketplace should be able to locate any product or service, whether in
auctions, marketplaces, or in
catalog with ease. Advanced search function should allow finding required items using precise query.
Supply chain process, i.e. request for quote, quotation, purchase order, billing system, etc. Efficient supply chain management is
number one strategic priority for many businesses. In 2001, Cisco System alone had to write off US $2.5 billion in excess inventories due to poor management of its numerous outsourcing contractors. E-marketplaces can help streamlining your supply chain process if
required features are embedded in their system.
Directory of members Usually most emarketplaces incorporate a searchable directory of their members. The members get an added opportunity of creating new business relations and increasing sales thanks to this feature.
Product content adding and editing interface In order to make product content adding and maintaining easier for sellers,
marketplace must have an uncomplicated tool. The tool could be a wizard-based combination of simple forms. To integrate larger catalogs speedily and efficiently
emarketplace should have XML based interface.
Ability to promote products and services The process of posting an offer for sale of a product or a service on
marketplace should be simple and easy but sophisticated enough to create dynamic offer, offer with time limit, variable pricing based on quantity, etc.
Apart from
above mentioned functionalities that facilitate conducting e-business, other key characteristics of a quality e-marketplace should include:
Simplicity – An emarketplace should be easy to learn and use. Large Community – The quantity of members should be big enough, so that new participants can expand their business. Flexibility – Emarketplace functions should be flexible enough to modify or add with new features when necessary. Neutrality – The emarketplace should be an unbiased venue for both sellers and buyers. No member should have any privilege at
expense of others. Providing an open and transparent market for all
participants is an important constituent of
value proposition of an emarketplace.
Cost of doing business through e-marketplace
In general, thanks to
large member base, e-marketplaces charge a reasonable subscription fee if you would like to participate in it. Many emarketplaces also charge a nominal fee for each trade made using their facilities. Other costs involved, that you should consider, are internal workforce needed to handle business via emarketplace, catalog integration and maintaining, etc. In any case,
cost of doing business through emarketplaces is negligible for most businesses compare to
gains they make.
Get your partners involved
If you just build a corporate website and don’t spend required time and money to promote, it won’t bring any business. Same goes for emarketplace! Mere participation in an emarketplace also will not produce any significant benefit if you don’t convince your existing buyers and suppliers to work with you through your chosen emarketplace.
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Nowshade Kabir is the founder, primary developer and present CEO of Rusbiz.com. A Ph. D. in Information Technology, he has wide experience in Business Consulting, International Trade and Web Marketing. Rusbiz is a Global B2B Emarketplace with solutions to start and run online business. You can contact him at mailto:nowshade@rusbiz.com, http://ezine.rusbiz.com, http://www.rusbiz.com