Seven Common Marketing Problems Solved by Marketing Operations

Written by Gary M. Katz

Continued from page 1


Marketing Operations facilitates knowledge sharing, an enduring repository of information and greater decision-making based on fact, as opposed to hunch. PROBLEM #4

Constrained creativity

The best creativity comes from many brains working together in collaboration. A consequence ofrepparttar age ofrepparttar 144240 "individual contributor" director is constrained creativity. Whenrepparttar 144241 entire creative burden falls mostly on one outbound marketing person,repparttar 144242 ability to think out ofrepparttar 144243 box can be severely impacted. Creative synergy results from many minds thinking as one. SOLUTION

Marketing Operations enablesrepparttar 144244 creative process to benefit fromrepparttar 144245 synergy of team. PROBLEM #5

Failed supplier relationships

Most successful companies can point to strong, long-term marketing supplier relationships as integral to their success. Likewise, a pattern of failed supplier relationships is often an indicator of marketing department failure, rather than poor vendor performance. Unfortunately, companies that have had consistently bad relationships with outsource suppliers often react by seizing control and bringing everything in house. While this strategy may providesrepparttar 144246 illusion of control, it lets marketing managers deflect blame for failures, rather than teaching them how to manage their outsource suppliers by taking responsibility forrepparttar 144247 results. In addition, this strategy won't scale withrepparttar 144248 growth ofrepparttar 144249 organization. SOLUTION

Marketing Operations helps set realistic expectations and mutual accountability between suppliers andrepparttar 144250 organization, increasingrepparttar 144251 effectiveness of outsource partners by empowering them to act as an extension ofrepparttar 144252 internal team. PROBLEM #6

Lost discretionary budgets

Use it or lose it. Misuse it and lose it anyway. Many corporate marketing departments are leaving discretionary budget onrepparttar 144253 table or allocating it to repparttar 144254 wrong initiatives. This discretionary marketing budget "Catch 22" occurs because:

It's very time consuming to managerepparttar 144255 budget effectively, especially in companies with broken financial systems Each marketing spend-decision creates more work forrepparttar 144256 one-person or small-team marketing department in terms of project management, measurement, supplier management, etc. Doubt persists aboutrepparttar 144257 ability to successfully justifyrepparttar 144258 expenditure to management Focus is instinctively on high-visibility marketing activities and C-level executive "requests" over fiscal management (marketing people are more inclined toward marketing than finance) SOLUTION

Marketing Operations facilitates implementingrepparttar 144259 system support infrastructure and financial management discipline needed to protect precious marketing budgets. PROBLEM #7

Narrow marketing mix

Many companies align their fate withrepparttar 144260 success of too few marketing programs. Whether it's lead generation, public relations, trade shows or advertising,repparttar 144261 over-reliance on any one particular program can derail a company-especially if a key program unexpectedly loses momentum. Inrepparttar 144262 meantime, programs that could have had strong leverage never get a chance to prove their mettle and are forever relegated torepparttar 144263 "B" list. SOLUTION

Marketing Operations putsrepparttar 144264 means in place to launch potentially high-value marketing programs that would never otherwise get out ofrepparttar 144265 starting gate.

The Bottom Line

In a nutshell, Marketing Operations is an organization's best bet to: Ensure that success can be measured and replicated Leverage systems and processes to enable consistently excellent performance Encourage great marketing departments to stay together Allowrepparttar 144266 marketing organization to flourish, despiterepparttar 144267 unexpected, but often inevitable, loss of a key employee.

Gary M. Katz, APR, is president and CEO of CommPros Group (, a Santa-Clara, Calif.-based firm that provides marketing operations services to help companies leverage their marketing investment, plus a variety of outsourced marketing program management services to support lean marketing departments.

Promote Your Products Without Annoying Spam Filters

Written by Chen Zarza

Continued from page 1

But its not costless, you need to work, and work constantly and with quality, if any of these variables fail, all your efforts go torepparttar drainage piping. Why? Ifrepparttar 144220 end-user are no more interested in your content he/she can kiss you good bye easily with a finger,repparttar 144221 small one onrepparttar 144222 delete key.

RSS is The Secret Weapon To Deliver Quality Content

RSS givesrepparttar 144223 power torepparttar 144224 end-user, this means marketers must be concerned withrepparttar 144225 content they deliver, for most ofrepparttar 144226 sellers this is a hard alternative, but atrepparttar 144227 endrepparttar 144228 online world will see a lot of websites full of worthy content,repparttar 144229 users will come again and again, and if this happen to you, your days will be longer and profitable.

Deliver quality content isrepparttar 144230 advertisers and webmasters payment, this is not negative, Search Engines go inrepparttar 144231 same direction, if you want a good SE position it most be due to your content, content tends to berepparttar 144232 only parameter inrepparttar 144233 near future. Make your homework and you'll see positive results in short time. If this not convince you, remember, email is livingrepparttar 144234 hard way and if things go inrepparttar 144235 same direction it will go out of sight, at least like a marketing alternative.

What all this means forrepparttar 144236 end-user?

The end user just now isrepparttar 144237 winner, he/she hasrepparttar 144238 control, are able to access any kind of information in accordance to his/her interest: news, marketing options, leisure sites, knowledge pages, new content is notified automatically, can subscribe/unsubscribe with total freedom, no more need to travel torepparttar 144239 websites and waste time looking for something new....

C Zarza 20+ experience in the information technology world, He has built financial system for several years Background: Databases, Web , Finances ...

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