Another good idea, is to search major Search Engines top 20 results for sites in categories you chose, and link to some of sites you like most. You could ask for reciprocal links from them in process, but it's not necessary to do so at this point. Once you establish some links to top rated sites, your links pages may become considered a hub site, which will mean that those pages will be listed higher in Search Engines. This will help webmasters who are actively looking to exchange links find your site, and they will ask for reciprocal links. This is because they will find your site when analyzing sites that link to top ranked website in their category.

Lastly, you need to make it clear on your website that you are open to exchanging links. You can do this by either using an automated script to exchange links or by explaining how webmasters can contact you to ask about exchanging reciprocal links with your site. The reason you want to make this clear is that more people are likely to ask for a reciprocal link if you state clearly that you are interested in exchanging links with other websites that you approve of.

* Google and Page Rank are registered trademarks of Google Inc.

-------------------------------------------------------------------------------- Reciprocal Linking excerpted from "The Truth about Website Promotion" Written by George Manty To learn more about reciprocal linking visit http://websitepromotionbook.com This article can be reproduced in whole or in part, providing this byline is included along with a link to http://websitepromotionbook.com

The key to your business success is combining everybody’s answers and counting density of repetitive keywords and phrases to help you craft your products and services into search engine friendly content pages you can use to build your opt-in list, make a sale, generate pay-per-click revenue or leverage affiliate income opportunities. "Learn & Do" Action Steps: 1. Design your questions for open-ended response. 2. Count number of repetitive keywords and phrases. 3. Build your page content around keywords and phrase density. 4. Set up your lead in ads to match your keywords and phrase density. 5. Create links to non-competitive offerings with matching keywords and phrases.