Setting Up a Toll Gate for Content

Written by Marcia Yudkin


Continued from page 1

Since your paid content will be password protected, for members only, evenrepparttar best offerings can't sell themselves. Therefore you need mouthwatering descriptive bullets making repparttar 106146 content sound unusually tantalizing and valuable and testimonials from members who explain how they've more than gotten their money's worth fromrepparttar 106147 site.

Instead of a dry, factual recital of what people will get from their site subscription, inject suspense and color into your descriptions of what they'll get. Especially, make explicitrepparttar 106148 benefit people get from your content:

* "Unlimited use our secret vault jam-packed with over 3,000 pages of cutting-edge articles, programs and training tips created by professional strength coaches that are proven to give you results." (www.sportspecific.com)

* "Product Reviews: We search forrepparttar 106149 best luxury products, and because we accept no advertising, you receive unbiased product reviews." (www.luxurylifestyleadvisor.com)

Testimonials are equally important to persuade people to set aside their skepticism and fears and takerepparttar 106150 leap to pay for something they can't touch and examine in advance. Ask your earliest users or colleagues who have a reputation with your target niche to put into words what's valuable about your site. Particularly valuable are blurbs from people who got concrete results because of their subscription - made money, lost weight, found a sponsor, improved their SAT scores, etc.

With content that passesrepparttar 106151 value test, mouthwatering marketing copy and quotes from satisfied site subscribers, you'll soon be proprietor of yet another successful subscription site.

Marcia Yudkin is the author of Poor Richard's Web Site Marketing Makeover, Six Steps to Free Publicity and 9 other books. She has recently created month-by-month marketing plans for site owners hoping to convert a free site to paid or to start a subscription site from scratch. Details: http://www.yudkin.com/plans.htm.


Virtual Professionals Working Worldwide

Written by Janice Kalyniuk


Continued from page 1

A Virtual Professional can offer businesses, corporations or individuals a very affordable alternative torepparttar standard onsite employee, consultant of onsite service provider. Virtual Professionals generally have their own equipment which includes their own computer, Internet connection, fax, dedicated telephone lines, printers, and software and hardware to undertake their clients assignment.

Many businesses worldwide knowrepparttar 106145 advantages and benefits of engagingrepparttar 106146 services of a Virtual Professional to become part of their business operations. In fact it is similar to having a consultant working for them but at quite a considerable saving. It also allows businesses to concentrate on running a profitable business withoutrepparttar 106147 stress of employing specialised staff for short periods.

Virtual Professionals are normally hired through their online websites, advertising or by word of mouth referrals. In most cases, a Virtual Professional will advertise their services on their websites detailing what they are able to offer you asrepparttar 106148 potential client.

Many Virtual Professionals are listed under specific services they offer in Search Engine listings, or you may locate them on Association Membership Directories.

It is also important to ask a VP about their qualifications, experience or resume` to ascertain that they indeed fit your business needs.

Hiring a VP could berepparttar 106149 best investment a business could make, not just $ wise, but in cementing excellent client/customer working relationships and profitable results.

Janice Kalyniuk, VP (www.janicekalyniuk.com), is a Virtual Professional, Web Designer, Writer, and Co-founder of Executive Virtual Professionals Association. Visit http://EVPA.net: contact: info@evpa.net


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