Continued from page 1
4. This is kind of a subset of number 3 above,– lack of adequate planning. I.E – What is
purpose of your webpage – is it to sell them right there or perhaps gather their information for further use?
5. People don't either set up their website to collect names and leads (email list) or they just collect everyone's name in one big box. For example if you have several categories of interest on your site try to collect person's name tied to their specific point of interest.
6. Over Targeting – I see this problem all time. People have a small website and they try to over target every keyword remotely associated with their website on each individual page. Each individual webpage should be targeted as much as possible. A variation of this is people try to optimize their sales page for good search engine ranking. A much better approach is optimized pages, which direct people to their sales page.
7. And of course they do a any number of things that are not friendly with search engines. (Here are just a few examples)
Like using frame pages incorrectly.
You are hosting your Web site at a free Web space provider.
Your Web site has a low link popularity.
Bonus Tip: When requesting links from other websites vary linking text (title) you provide them, so that linking text coming to your site isn't always same. Think of it like this, in nature you would have a variance of linking texts. So if you do what is more natural, you should rank better with search engines.
