Sending samples with your press release-- should you or shouldn't you? Here's a guide…

Written by D. Beiermann


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When you shouldn't send samples with your press release 1) When editors say they want to see a sample ofrepparttar product but they are still onrepparttar 119755 fence about publishing your press release: Under these circumstances I would say hold off on sending a sample. You could always send them a high resolution image ofrepparttar 119756 product as an alternative. 2) When you send out to multiple publications that have low visibility: Ifrepparttar 119757 magazine has a lower distribution I would not send a product sample. It can be too expensive to start sending out product samples to every magazine and newspaper that makes a request. Instead opt for sending them a brochure ofrepparttar 119758 product or mail them a CD withrepparttar 119759 high resolution image as an alternative. 3) The item's cost prohibits sending out as a sample: If repparttar 119760 product costs is over $20.00 I would advise only sending a product sample torepparttar 119761 magazines withrepparttar 119762 highest distribution. Again, you may get lots of request for product samples fromrepparttar 119763 editors and you might want to consider lettingrepparttar 119764 editors know that becauserepparttar 119765 item costs are so high, you would prefer to send justrepparttar 119766 high resolution image ofrepparttar 119767 product. Also, when you send a high resolution image ofrepparttar 119768 product make sure to take multiple shots ofrepparttar 119769 item. Showrepparttar 119770 product fromrepparttar 119771 different sides or if there are multiple pieces make sure to take pictures of allrepparttar 119772 various elements ofrepparttar 119773 product.

Dianne Beiermann is a results-driven internet marketer and online business owner. Dianne Beiermann is one of the leading experts in press release marketing for online businesses. Productpressrelease.com specializes in assisting individuals and businesses with obtaining free publicity for their products and website. You can visit their site at http://www.productpressrelease.com or call 1-800-371-3945.


Blogs: You'll love the marketing potential

Written by James Fisher


Continued from page 1

I've become a blog "evangelist" at IdeaStar, encouragingrepparttar creation of two new blogs - IdeaStar: The Flipside and InsuraTech. The "voice" of a blog is very important - who is speaking and what isrepparttar 119754 message? We decidedrepparttar 119755 "voice" forrepparttar 119756 IdeaStar blog should be inrepparttar 119757 third person reporting onrepparttar 119758 humorous, quirky and personal side of our company. Throughrepparttar 119759 blog, our clients, prospects and business associates can get to know us personally. This is important for service companies like IdeaStar. We leaverepparttar 119760 more formal stuff for our Web site and e-newsletter.

The other blog, InsuraTech, is written inrepparttar 119761 first person. Mike Wise, IdeaStar Vice President of Insurance Technologies, presents his thoughts, real-world observations, and examples - good and bad - regardingrepparttar 119762 use of Internet technology inrepparttar 119763 insurance industry. IdeaStar built a national reputation inrepparttar 119764 insurance community for its excellence in Web-enabling services. The blog helps to establish Mike as an expert and opinion leader. Asrepparttar 119765 number of posts grow, we expect a dialogue to begin withinrepparttar 119766 market.

I began my own blog in earnest over a year ago. It is a personal blog. I post photography, reviews of music or gadgets, and some social commentary. But most important, my blog serves as a way for me to understand this new tool from a user's perspective.

For example, I posted some pictures I took ofrepparttar 119767 Cleveland Cavaliers. As usual, I captioned each shot, including one of Lebron James. That particular photo was captioned, "This would make a great wallpaper." Within a couple days, my blog was inrepparttar 119768 top ten on Google for Lebron James wallpaper. That is fantastic from a marketer's perspective. (But not from a personal one. I tookrepparttar 119769 picture downrepparttar 119770 next day.)

Likerepparttar 119771 Internet itself 10 years ago, blogs are here to stay. Figuring out how to produce an effective blog takes practice. It is better to get your hands around this new technology now and see what it does rather than wait. If you don't there will berepparttar 119772 next climatic technology revolution with a silly name for us to learn.

Jim Fisher is president of IdeaStar, Inc. which designs, develops, manages and promotes leading-edge Web sites. http://www.ideastar.com http://www.insurance-technologies.com http://wazopia.blogspot.com http://ideastar.blogspot.com http://insuratech.blogsot.com


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