Unfortunately, people are becoming wary of giving out their email addresses. They get too much email as it is. Your offer must be compelling to convince them to hand over contact information. Even then, don't expect email addresses to pour in unless you already receive a lot of traffic.

"Isn't There An Easier Way?"

I knew you'd ask that. There is another way to send information about your website via email, but you might not be able to get an exclusive ad. You can pay a small amount of money (some are even free!) for an advertisement in a newsletter, like this one. More people read newsletters than stand-alone commercial advertisements, since they generally have useful information. The list is built for you, and you can find one for almost any target audience imaginable.

There are numerous directories of ezines, many of which include information about advertising in email newsletters. My list is located near bottom of http://www.busymarketing.com/addurl.shtml Also, consider newsletters you already subscribe to. Chances are, many are related to your website's topic and are targeted at same audience. Just scroll to bottom for information on advertising opportunities or contact editor about it.

(For advertising information for this newsletter, send a blank email to ads@busymarketing.com )

There are many types of newsletter advertising, from stand-alone ads which are sent independently of newsletter to one or two line "classifieds" crowded together at end. Make sure you know what your options are and what you're getting by subscribing to newsletter in advance. The things to look for are quality content and little competition (you don't want to be on page 3 of a 5 page advertising section).

Dawn Gray can help you drive more traffic to your website. For other great articles on website promotion and a free email newsletter, visit her website at http://www.busymarketing.com

Similarities:

1.Both OE and MSO are very similar to their mail receiving and filing function. 2.Both OE and MSO do offer backgrounds through "new mail using…" menu. 3.Preview pane could be kept shut when inbox is opened in both OE and MSO 4.Configuring accounts is very similar. 5.Both programs can disable automatic download of emails. 6.Both can have multiple accounts in same user or identity.

OE is better for: 1.Multiple users using same computer. 2.For news from newsgroups on news server.

MSO is better for: 1.Large volume of emails to be saved in text format for easy accessibility. 2.For sending emails in MS OFFICE formats.

Tips for configuring both OE and MSO to block viruses 1.Switch off preview panel in INBOX. This prevents any virus getting into your system by automatic opening. 2.Switch off "include this account when receiving mail or synchronizing" for every account you have. You can do this by disabling (no tick mark) on this feature, which you will find by menu chain: Tools, Accounts, account-name, properties, General. This will ensure that mail is not flowing-in automatically. 3.Before downloading mail, access mail on net. Most of these webmail sites show size of files, which unfortunately is not a feature with either OE or MSO. Any mail over 100KB is suspect should be deleted. Also delete any junk mail. Only download and receive mail that you want to save on your computer. 4.To download and receive mail, don't click on Send/Receive on mail Tool Bar, but go into Tools, and move curser on "Send/Receive" and move right to get a sub-menu where you select precise account, with which you want to send or receive. 5.Send by clicking on small arrow next to "Send", and selecting precise account by which to send. The mail will wait in Outbox till you send through Tools, Send/Receive menu as given in 3 above.