Send Postcards To Save Money and Cut Through E-mail Clutter

Written by Roger C. Parker


Continued from page 1

Steps to success

Creating and mailing print on demand postcards from your computer involves three simple steps. The following shows how easily you can create a relationship with a new contact or reactivate previous clients.

1. Chooserepparttar four-color artwork forrepparttar 120123 “billboard side” of your postcard. You can choose from thousands of four-color illustrations and photos. You can also create and upload your own online portfolio of custom postcard artwork.

2. Prepare your message. Enterrepparttar 120124 desired text in an online form. Preview your work as you go.

3. Address your postcard. Enterrepparttar 120125 name and address of your recent networking contact or previous client intorepparttar 120126 online database. You can also import lists from a many types of databases and contact manager software programs. Selectrepparttar 120127 name, or names, you want to receive postcards, and send.

How is your card delivered?

Your postcard will be printed and mailed First Class from a centralized printing locationrepparttar 120128 next business day.

Advantages and options

•No minimum quantities and no inventory. No up front investment is needed, no supplies to run out of. Postcards are printed as needed. Send 1 or 1,000. The more you send,repparttar 120129 lowerrepparttar 120130 printing and addressing costs.

•Quality. Postcards are printed in color on a quality glossary cover stock. Both sides are laminated to resist wear.

•Flexibility. Choose either 4 by 6 inch or 6 by 9 inch postcards. You can addrepparttar 120131 recipient’s first name to each card.

•Efficient. No need to prepare and apply address labels or hand-address individual postcards. No trips torepparttar 120132 Post Office for stamps. No last minute trips torepparttar 120133 mailbox inrepparttar 120134 rain.

Print on demand postcards are the ideal way to build your e-mail newsletter mailing list. They’re just one of the ways Roger C. Parker can help you use technology to promote your expertise. To learn more about promoting your expertise, visit www.onepagenewsletters.com


The Power of Possibilities

Written by Lori Osterberg


Continued from page 1

These questions will allow you to think beyond your local area, and start discovering ways of doing what you do anywhere inrepparttar world. People all overrepparttar 120122 country are looking forrepparttar 120123 services and products you sell. You just needrepparttar 120124 tools to get your information in front of them.

When you expand your target market beyond your local area, and go worldwide, you also add another dilemma to your planning process:

“How do I market torepparttar 120125 thousands of people added to my new target list?” When you decide to take your business to a much larger market, it’s imperative that you focus on who your exact customer is. As a small business, you can’t afford to market torepparttar 120126 world. Defining who your perfect customer is becomes crucial. And knowing how to reach them becomes vital.

Your customer can no longer be defined by simple phrases, such as:

·Single female between 25-50 years old. ·Married female with children under 18.

Instead you have to get intorepparttar 120127 mind of your client, and define them as precisely as possible. Start withrepparttar 120128 simple phrases. Then add inrepparttar 120129 detail. The more you know what interests your customer,repparttar 120130 easier it is to reach them. Consider a customer definition such as:

·Single female between 25-40 years old. Enjoys traveling, and prefers to take short, exotic vacations 2-4 times per year to places such asrepparttar 120131 Caribbean, Europe, Australia andrepparttar 120132 Fiji Islands. Holds an executive position inrepparttar 120133 corporate environment, or ownsrepparttar 120134 company. Spends 2-3 weeks per month traveling for business, and holds tens of thousands of frequent flier miles.

Usingrepparttar 120135 above customer description, I can begin finding many ways of targeting this customer. I can consider building up referral partners with travel websites that cater to young singles flying into exotic locations for short trips. I can find networking groups that cater to small business owners, or buy lead lists or place ads in magazines such as Inc. or Entrepreneur magazine. I can consider creating a relationship with airline magazine editors, and advertise or get an article placed as frequently as possible.

Obviously, I could continue with many more ideas. But you getrepparttar 120136 point. The more details I can use to define my perfect customer,repparttar 120137 easier it is to determine methods to reach them.

By changingrepparttar 120138 way you market yourself, you can expand your business in ways that will take your business to new heights.

Open up your mind torepparttar 120139 possibilities. You might be surprised at what awaits you.



Lori Osterberg has created three successful businesses in the past 10 years, and along the way discovered the secrets of taking a local small business and turning it into a worldwide success. She now shares this passion with people all over the world, and speaks, writes and mentors on using technology to grow your business – and stay small at the same time! Receive her FREE ezine at www.VisionOfSuccess.com.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use