Steps to success

Creating and mailing print on demand postcards from your computer involves three simple steps. The following shows how easily you can create a relationship with a new contact or reactivate previous clients.

1. Choose four-color artwork for “billboard side” of your postcard. You can choose from thousands of four-color illustrations and photos. You can also create and upload your own online portfolio of custom postcard artwork.

2. Prepare your message. Enter desired text in an online form. Preview your work as you go.

3. Address your postcard. Enter name and address of your recent networking contact or previous client into online database. You can also import lists from a many types of databases and contact manager software programs. Select name, or names, you want to receive postcards, and send.

How is your card delivered?

Your postcard will be printed and mailed First Class from a centralized printing location next business day.

Advantages and options

•No minimum quantities and no inventory. No up front investment is needed, no supplies to run out of. Postcards are printed as needed. Send 1 or 1,000. The more you send, lower printing and addressing costs.

•Quality. Postcards are printed in color on a quality glossary cover stock. Both sides are laminated to resist wear.

•Flexibility. Choose either 4 by 6 inch or 6 by 9 inch postcards. You can add recipient’s first name to each card.

•Efficient. No need to prepare and apply address labels or hand-address individual postcards. No trips to Post Office for stamps. No last minute trips to mailbox in rain.

These questions will allow you to think beyond your local area, and start discovering ways of doing what you do anywhere in world. People all over country are looking for services and products you sell. You just need tools to get your information in front of them.

When you expand your target market beyond your local area, and go worldwide, you also add another dilemma to your planning process:

“How do I market to thousands of people added to my new target list?” When you decide to take your business to a much larger market, it’s imperative that you focus on who your exact customer is. As a small business, you can’t afford to market to world. Defining who your perfect customer is becomes crucial. And knowing how to reach them becomes vital.

Your customer can no longer be defined by simple phrases, such as:

·Single female between 25-50 years old. ·Married female with children under 18.

Instead you have to get into mind of your client, and define them as precisely as possible. Start with simple phrases. Then add in detail. The more you know what interests your customer, easier it is to reach them. Consider a customer definition such as:

·Single female between 25-40 years old. Enjoys traveling, and prefers to take short, exotic vacations 2-4 times per year to places such as Caribbean, Europe, Australia and Fiji Islands. Holds an executive position in corporate environment, or owns company. Spends 2-3 weeks per month traveling for business, and holds tens of thousands of frequent flier miles.

Using above customer description, I can begin finding many ways of targeting this customer. I can consider building up referral partners with travel websites that cater to young singles flying into exotic locations for short trips. I can find networking groups that cater to small business owners, or buy lead lists or place ads in magazines such as Inc. or Entrepreneur magazine. I can consider creating a relationship with airline magazine editors, and advertise or get an article placed as frequently as possible.

Obviously, I could continue with many more ideas. But you get point. The more details I can use to define my perfect customer, easier it is to determine methods to reach them.

By changing way you market yourself, you can expand your business in ways that will take your business to new heights.

Open up your mind to possibilities. You might be surprised at what awaits you.