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Quick self-assessment: When you pick up
phone to make a sales call, what are you hoping will be
outcome?
Let me guess:
* Get information * Find
decision maker * Schedule an appointment * Make a sale
In other words, you want something even before
person you call says "Hello."
It's time to throw out your "selling" language and unlock your natural language.
Here's how:
Be willing to challenge everything you have learned about selling up to this point. If you aren't open to questioning conventional sales thinking, you'll never have a chance to experience selling in a completely different way. * Replace your goal-oriented agendas with trust-building agendas.
* Learn to enjoy
processing of building a new relationship.
* Build a dialogue.
* Avoid centering
conversation on you and your offerings.
* Enter
conversation without assumptions. * Trade overconfidence for humility.
Any signs of overconfidence when you first make contact with a potential client will only set off "sales alarms." Humility (not weakness) starts
trust-building process.
Visualize
person you are speaking with as a potential friend rather than a potential client. This will help you to converse rather than "sell."
When you tap into your natural language abilities, it triggers
person you're speaking with to tap into their own natural language as well.
Like you, they will abandon their "business language" and begin communicating with you in their most natural way.
Natural language is
crucial secret to transforming
outdated, ineffective "buyer-seller" role into a trust-based relationship based on open, natural communication.

Ari Galper is the founder of Unlock The Game™, the only selling program that completely eliminates pressure from the selling process. His Unlock The Game™ Sales Program has helped thousands of entrepenuers and sales professionals worldwide. Visit http://www.UnlockTheGame.com to take a Free Test Drive!