Selling With Your Own Web Site

Written by Stephen Bucaro


Continued from page 1

3.Set up E-commerce E-commerce involves setting up shopping cart software and a means of accepting credit card payments. There are three possible ways to set up e-commerce:

a. Set up shopping cart software and a secure order form on your Web site. Then processrepparttar orders using your regular off-line bank processing service. This is good for people whose Web site is an extension of their off-line business. But setting this up from scratch for a Web only business may be too costly.

b. There are many companies onrepparttar 116567 Web that will set you up with a merchant account. This service may or may not include a shopping cart. In either case, beforerepparttar 116568 user enters their credit card information, they are transferred torepparttar 116569 secure server ofrepparttar 116570 merchant account. Setup costs for a merchant account can run into hundreds of dollars. In addition, there are transaction fees and monthly fees.

c. Many small businesses use online payment services. Most online payment services can provide you with a shopping cart, but in many cases, all you need is to place some html code provided byrepparttar 116571 online payment service on your Web site.

When your customer clicks on a "Buy" button on your Web site, they are transferred torepparttar 116572 web site ofrepparttar 116573 online payment service where they enter their credit card information. You receive an email notification when a transaction is completed.

Online payment services don't charge for setup or monthly fees, butrepparttar 116574 transaction fees are similar to a merchant account. Fees run about $0.35 and 2.5% per transaction. After a delay to prevent charge backs losses, you can login torepparttar 116575 online payment services Web site and transferrepparttar 116576 payment into your bank account.

The oldest and largest online payment service is PayPal which processes over 600,000 transactions per day.

4.Promote Your Web site

Unless someone makes a lucky guess as torepparttar 116577 URL (Uniform Resource Locater) or address of your Web site, you will receive no visitors. Simply placing your Web site onrepparttar 116578 Internet does not result in traffic. You need to promote your Web site. There are many ways to promote your Web site, some free and some pay, some very effective, some a total waste of time. Below arerepparttar 116579 main methods of generating traffic.

a. Advertising. You can purchase advertising on Web sites that do have traffic. You can also purchase advertising in newsletters or e-zines. Don't assume thatrepparttar 116580 Web site withrepparttar 116581 most traffic orrepparttar 116582 newsletter withrepparttar 116583 most subscribers isrepparttar 116584 best value. The secret to successful advertising is testing. Test different advertisements in different locations.

b. Pay per click. Almost all search engines will let you purchase search words. When a search engine user enters a search for a word that you purchased, a link to your Web site will be returned atrepparttar 116585 top ofrepparttar 116586 results. Sometimes you "bid" on a search term. In that case, when a user ofrepparttar 116587 search engine enters a word that you placed a bid for, a link to your Web site will be returned inrepparttar 116588 results below all Web sits that bid more money.

c. Traffic Exchange. A traffic exchange is a Web site where you login and click to visit other people's Web sites. For each Web site that you visit, you receive a credit. You can exchange your credits for visits to your Web site. If you don't feel like makingrepparttar 116589 effort to visit other people's Web sites, you can purchase visits to your Web site. The quality of traffic from traffic exchanges varies between very poor to totally useless.

d. Search engines. You can submit yourrepparttar 116590 address of your Web site to most search engines for free. After you submit your Web site information,repparttar 116591 search engine will scan or "spider" your Web site with a program called a "robot". The robot will provide information that allowsrepparttar 116592 search engine to list your Web site in their database, and rank it for relevancy. When a user ofrepparttar 116593 search engine enters a search for a word related torepparttar 116594 content on your Web site, a link to your Web site will be returned inrepparttar 116595 results at a position depending uponrepparttar 116596 relevancy of your webpage.

e. Link popularity. Different search engines use different methods to rankrepparttar 116597 relevancy of a webpage. One method usesrepparttar 116598 number of links onrepparttar 116599 Web that point torepparttar 116600 webpage. To take advantage of this, you need to get links to your Web site posted in as many places onrepparttar 116601 Web as possible. One method to accomplish this is to write articles related torepparttar 116602 topic of your Web site and make them available for people to post on their Web site for free.

f. Web presence. To get traffic to your Web site, people have to know you are out there and what you have to offer. Getting involved and contributing useful information in online forums and message boards is one way to establish your presence onrepparttar 116603 Web. People reading your messages may put information about you on their Web site. Another advantage of this method is that it keeps you in touch with what's going on inrepparttar 116604 areas related torepparttar 116605 topic of your Web site.

Selling your product with your own Web site boils down torepparttar 116606 four steps explained in this article. This article is in no way comprehensive. Complete details about each one of these steps would to fill entire books. This article gives you a general overview and enough information to get you started.

---------------------------------------------------------- Resource Box: Copyright(C) 2004 Bucaro TecHelp. To learn how to maintain your computer and use it more effectively to design a Web site and make money onrepparttar 116607 Web visit bucarotechelp.com To subscribe to Bucaro TecHelp Newsletter visit http://bucarotechelp.com/search/000800.asp ----------------------------------------------------------

To learn how to maintain your computer and use it more effectively to design a Web site and make money on the Web visit bucarotechelp.com To subscribe to Bucaro TecHelp Newsletter visit http://bucarotechelp.com/search/000800.asp


7 Proven Tips To Market Your Cleaning Business

Written by Khali S.


Continued from page 1

4-Begin your promotion before you plan to start your cleaning business so that you can garner an interest in your services before you even start. Building up some interest ahead of time can help to ensure good contract. If some consumers are not satisfied with their current cleaning service they could be waiting for any opportunity to switch to a different cleaning company.

5-Promotions and discounts are a necessity to running a successful residential or commercial cleaning business. You must make sure that you are in a position to compete in this manner. Your business start-up will run a lot better if you begin with a special promotion.

6-The key to successful marketing will be your ability to meetrepparttar basic supply and demand of your community. Be sure to stay on top of this because these things are always changing. You can offer extra services that are not supplied by most of your competitors.

7-You should be able to keep up with market changes and try to anticipate them beforehand because it keeps you a step ahead ofrepparttar 116566 average consumer. This will prove invaluable to you later. by followingrepparttar 116567 news aboutrepparttar 116568 cleaning field.

khali S. http://www.office-cleaning-business.com how to start your own office cleaning business, Free mini-course "cleaning business startUp"


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