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Try to make every benefit you detail a little different from one prior to it. If you’re selling tires, one message can go into detail about their durability. A second message would detail another benefit, this time maybe focusing on safety record of tires.
DON’T FORGET THE BASICS
Write an auto response message like you would a normal sales letter. Give customer a call to action, like “Order Now”, and give them a link to click on.
Make your copy short and easy to skim. Most will be afraid to dive in to a long cluttered sales letter, so break your paragraphs up into smaller easy to digest pieces.
And don’t forget to make your copy benefit heavy. Everything should be about what reader’s going to get.
OFFER ADDITIONAL PRODUCTS
No sense letting good prospects get away from you.
I always offer different programs that target audience of my auto response messages. Your best bet is to sign up for some compatible affiliate programs and litter your sales letter with links and attention grabbing headlines.
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