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Your vision can come across as more credible if you share with employer stories about things you've done in past which illustrate your competency in terms of being able to do what you envision for them. This conversation should be a back and forth discussion, and more employer talks about how they see you fitting in to their plans, better. The clearer picture they have of you coming in to their building every day to do job they're considering hiring you for, better.
OFFERING A CHALLENGE
Presenting an opportunity will take employer a long way in direction of making a decision in your favor. However, a challenge is needed in order for employer to feel like they need to make a decision imminently. The challenge doesn't have to come from you: it can come from an outside source. For example, if you've offered a compelling opportunity and their boss told them a decision has to be made today, they may feel challenged to make a decision for that reason.
If you've ever seen movie "Glenn Gary, Glenn Ross" with Al Pacino, Alec Baldwin and Kevin Spacey, you may remember line "ABC: Always Be Closing." Offering a challenge is closely related with idea of closing. However, no one wants to feel like they're being "closed." No one wants to feel like they're being manipulated. But if person feels like they have to make a decision, it can be beneficial to you (assuming opportunity you presented is compelling). If you came across as very impressive in interview and discussion of opportunities, employer may already feel challenged to make a decision because they don't want another company to take you first. You can subtly offer a challenge yourself by mentioning you have received another offer which you haven't decided on yet (if that's true). Remember, you don't want employer to perceive challenge as artificial. If they do see it that way, they'll feel like you're trying to "sell" them.
In summary, effective selling in job search situations is about inspiring employer to see you as being highly valuable and getting them to feel a sense of challenge when it comes to being able to hire you. Some ineffective selling techniques, such as calling after an interview to just "inquire" about your application status, can be counterproductive and can make you come across as less valuable. When it comes to interviewing, it's more important to get it right first time and make a good impression on first try.
Scott Brown is the author of the Job Search Handbook (http://www.JobSearchHandbook.com). As editor of the HireSites.com weekly newsletter on job searching, Scott has written many articles on the subject. He wrote the Job Search Handbook to provide job seekers with a complete yet easy to use guide to finding a job effectively.