If necessary, ask person over to your house. Give your him a hands-on demonstration of very product he's thinking of purchasing. Once you have your customer online, show him around net.

Let him navigate. Show him some of your favorite hangouts, your website, your favorite discussion boards, favorite game sites and anything that might interest him. After a few short minutes on web he'll absolutely NEED that new computer!

Wrap up your presentation by taking him to your sales page. For an extra-special touch, name page after your customer, such as "Mark.html"

By now he's thoroughly hooked on web and thinking about a purchase. Let him do it by clicking from your sales page.

Now Dell affiliate program pays a very small commission, but what I've gained is far more important…a relationship with that customer that he can't get at an offline computer superstore.

I've walked him through web, shown him all bells and whistles on my own computer (including some add-ons he might like) and established myself as a valuable source of technical information.

The next time he wants to make an online purchase, who will he ask? When he wants to buy software who will he come to for advice? And most importantly, when he has questions about affiliate programs or starting his own online business, who will he ask? You guessed it!

The value of this customer is far greater than few dollars I made on this original sale…it's lifetime value of customer.

Keep your eyes and ears open for offline opportunities such as this. When you discover someone with a specific need, create a specific page to provide solutions. Your new customer will thank you many times over with repeat business.

- Well, does your site sell goods? Then which goods in particular do you most want to sell? Or which goods are easiest to sell, easiest to convert a visitor into a customer (allowing you to follow-up)?

- Does your site offer content, supported by affiliate programs (like my own site)? Then which affiliate programs are most relevant to your site? Which offer best rates of commission, with best chance of a sale?

- Does your site simply operate a newsletter? Then do you make it easy for people to subscribe, from *any* page on your website? And do you sell benefits of your free newsletter, make people WANT to subscribe?

Dr Ken Evoy introduced Most Wanted Response (MWR) in his 'net- selling bible' Make Your Site Sell. It's probably most important lesson in all of Make Your Site Sell. In essence, MWR is what you most want your visitor to do after reviewing your content. And it should always:

* be reasonable * be measurable * be a good fit * qualify visitor

Some techniques of getting your most wanted response include using word YOU often in sentences, using commands, making sentences active (rather than passive) and creating powerful headlines.

These are just a few ways to achieve your site's most wanted response (there are more).

What's MOST IMPORTANT, however, is that you understand concept of a Most Wanted Response for your website, and you set about trying to achieve it. Then, and only then, will all effort you make in generating traffic to your website be worth it!

Happy promoting!

PS My site's most wanted response is *not* what you might think it should be. None of shopping sites listed on Shop Tour UK run affiliate programs as good as those I now actively promote!