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- Well, does your site sell goods? Then which goods in particular do you most want to sell? Or which goods are easiest to sell, easiest to convert a visitor into a customer (allowing you to follow-up)?
- Does your site offer content, supported by affiliate programs (like my own site)? Then which affiliate programs are most relevant to your site? Which offer best rates of commission, with best chance of a sale?
- Does your site simply operate a newsletter? Then do you make it easy for people to subscribe, from *any* page on your website? And do you sell benefits of your free newsletter, make people WANT to subscribe?
Dr Ken Evoy introduced Most Wanted Response (MWR) in his 'net- selling bible' Make Your Site Sell. It's probably most important lesson in all of Make Your Site Sell. In essence, MWR is what you most want your visitor to do after reviewing your content. And it should always:
* be reasonable * be measurable * be a good fit * qualify visitor
Some techniques of getting your most wanted response include using word YOU often in sentences, using commands, making sentences active (rather than passive) and creating powerful headlines.
These are just a few ways to achieve your site's most wanted response (there are more).
What's MOST IMPORTANT, however, is that you understand concept of a Most Wanted Response for your website, and you set about trying to achieve it. Then, and only then, will all effort you make in generating traffic to your website be worth it!
PS My site's most wanted response is *not* what you might think it should be. None of shopping sites listed on Shop Tour UK run affiliate programs as good as those I now actively promote!
Steve Nash is webmaster at http://www.shoptour.co.uk He discovered the Most Wanted Response concept by visiting Site Sell at http://www.sitesell.com/shopping101.html And now he's excited because Site Build It! now does it ALL for you! From site concept to site creation to site promotion to site profit. Marvellous! Site Build It! http://buildit.sitesell.com/shopping101.html