In order to conduct selection process you must establish certain goal. Possible objectives for you should be to:

• Generate sales • Get access to a large numbers of buyers or sellers • Find distributors and importers • Enhance customer relationships through online tools • Develop product awareness • Extend market shares • Conduct market research • Streamline supply chain • Automate selling process • Adopt e-procurement

Your goal should combine several of these objectives.

In evaluating a B2B Exchange you also should consider whether it has following features, as these features are vital elements for any good B2B exchange.

1. Product catalog based on an industry-standard classification system 2. Product search capability within marketplace and e-catalog 3. Directory of members 4. Product content adding and editing interface 5. Ability to promote products and services

Other key characteristics of a B2B exchange also include:

Simplicity – Primary tools of exchange should be easy to learn and use.

Significant membership base – The quantity of members should be big enough, so that new participants can expand their business from very first day.

Flexibility – The Exchange should add new and modify existing tools according to market need.

Neutrality – The Exchange owners should be unbiased and maintain absolute neutrality. Providing an open and transparent market for all participants is an important constituent of value proposition of a B2B exchange. 2. Preparation

Participation in a B2B exchange in order to achieve successful result is a serious commitment. Study exchange of your choice thoroughly. If they offer trial membership, subscribe! Spend time on learning tools - how they work? Are they beneficial to you business?

Proper preparation will help you:

- saving money - making seamless adoption - increasing productivity right from beginning - reaching your goals faster

However, poor preparation can get you into serious trouble.

- You may encounter higher costs - Productivity may suffer significantly - You even may be forced to abandon whole idea

3. Adoption

The primary factors of company productivity are Revenue Increase and Cost Cutting. Both are easily achievable if you adopt a quality B2B exchange, train your stuffs to use it effectively, integrate exchange’s various tools to your advantage and slowly but consistently make it one of your primary channels for buying and selling.

For more information on B2B exchanges or E-marketplace and how these Internet based platforms can help you, read other articles located at http://ezine.rusbiz.com/topic/2.html

Let's say you're optimizing your site for keyword "big screen tv" - besides all other great SEO techniques - you want to have at-least 2-5 links on that page with keyword "big screen tv" in text of link.

The link can be any of following:

1. A link to another page in your own site. 2. An affiliate link to another website. 3. A link to a completely different website.

In other words, don't stress too much on what site you're linking to (obviously, you want to make sure you link to a relevant page - not something completely un-related).

Including this strategy on your website will take just minutes.

All you have to do is change text of some of your out-going links to include your main keyword.

NOTE: This trick won't do anything for you if you aren't using other SEO techniques along with it. BUT, if you ARE using other SEO techniques, this little trick just MAY be what you need to finally bring up your rankings!

So, hurry now and change your link's text, you better do it before your competition does!