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There are a number of ways but by far most successful that I use is by using a simple email!!! No harder than that this building a relationship idea…
Once customer has bought my ebay item I send a simple receipt via email thanking them for thier purchase and making them aware of my website and offering them opportunity to join my mailing list so that I can contact them with furthur offers they may be interested in.
I make it very clear that I have no intention of flooding them with spam and give them choice of number of times they will be contacted in a month. This has two effects, they gain trust in your professionalism as you are seen not to be just harvesting emails and it also makes them feel in control as they set frequency of contact.
It does mean that I have to operate a number of mailing lists but this is a small price to pay to lock customers into my products.
The majority of my customers (approx. 90%) join ‘1-4 times a month’ list which is great as this means that I can contact them once a week with offers if I needed. This is a frequency that I feel is adequate to maintain relationship between me and my customers as I am not seen to be spamming them but still seen to be offering products of interest to them.
It is also important to note that I do not always send out one mailing a week as it is dependent on product you sell as to whether customer would want to purchase once a week. i believe greatly in relationship that I have with my customers and can see long term benefits of maintaining this and therefore I refuse to jepordise it for a quick profit.
A point to remember, if they choose not to take opportunity to join your list then do not keep emailing them. this is SPAM and will do no more than tarnish your company, website and products image in eye of buyer.
What I am saying is Think outside of ebay box, ebay offers a massive opportunity in terms of potential customers and long term profits as opposed to short term profits.
How much would it cost to get number of page views, that ebay listings get, on your website using your own traffic generating methods, use ebay and use it good.
Mike - Webmaster and ebay Power Seller
Online Auction Trader - an ebay sellers bible.