There are a number of ways and web actually makes it easy. Put a picture of yourself on your web site with a short bio and contact information. If a person knows how to get in touch with you in case of a problem, it makes their purchasing decision a lot easier.

Tell people how you help your customers and successes they have had. Let them know how they need benefits of your product or service. This is kind of information that will build confidence in your customers and prospects.

A lot of people are reticent to give contact information on web. They're afraid they'll get crank calls, or people will find out where they live. A real concern? I don't think so. There are ways around these types of problems.

I have a second telephone line that gets turned off during non-business hours. Many places in country don't have home delivery of their mail available, and a P.O. Box is their actual address. A P.O. Box is not ideal, but will be acceptable if a telephone number is provided.

Before you try to sell anything on or off web, remember to sell yourself first.

Another vendor puts some chairs and a small coffee table in a conspicuous position. People walking about get tired - their feet start to hurt, and they will gravitate to an unoccupied chair. Not only will they see promotional material on coffee table, but it also gives you an opportunity to sit and talk with them.

One of busiest booths I ever saw was at "Artigras" Exhibit in Palm Beach Gardens, Florida. An artist from Michigan had her wares displayed in her booth, and was sitting out front doing free caricatures. She had line of people waiting, weave in and about her display in booth, and many people bought something while waiting.

Which brings us to reason you are there. You are there to promote your business or sell your wares. In order to do this, you must attract people to your booth.

There are many "attention getting" devices that can be used, but make sure one you use allows you to interact with your visitors.