Next, your goal is to influence them to continually focus on it. You need to make sure each and every word, phrase and sentence is interesting enough so they keep reading and thinking about your offer.

How do you accomplish this? You need to use words and phrases that appeal to their emotions and thoughts. For example, if you were selling an ebook on eliminating your credit card debts you could say: No more living pay check to pay check. (or) Eliminate those harassing creditors calls once and for all.

Each word needs to take them step by step by step into a continuing trance. You don't want any boring or irrelevant information to interrupt trance.

Finally, when you ask for order they will be so involved that they'll have to order to keep enjoyable trance continuing.

* You offer better bonuses than anyone else does.

* You serve a specific demographic i.e. age group, industry, or type of person.

Here's Exactly How to Create Your USP:

Write out in one to two paragraphs benefits, NOT features, of your product or service; what sets it apart from your competition; and what makes it appealing to your target market.

Edit out generalities and focus on crispest, clearest, most specific promise your product/service can offer to your target market.

Rework it until you have a simple, clearly defined USP that your customers can instantly identify with. You should try to express your USP in a way that people really think. For example, forget anything like, "The innovative leader in banking services, financial products and convenient technology".

People just don't think that way. So it doesn't stick in their minds. This is more like it: "South Africa's only international bank". Get idea? Keep it simple. Succinct. USP's work best when they are a sentence or two for most.

Lowestfare.com is an example of a company whose USP is clearly defined in their domain name. This company provides lowest air fares in air travel industry.

Does Your USP Pass This Checklist?

* Is it true?

* Is it easy to understand?

* Does it differentiate product in an attractive manner from competition?

* Is it expressed way people will express it in their own minds?

If you haven't answered YES to all four of above, go back and rework your USP until you can.

You should present your USP in every ad. And do so year after year. People remember with repetition.