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4. Mistake: Omitting testimonials.
Solutions: Testimonials sell more books than any other information on back cover. Put three or four up. Contact a variety of people. Use one from a top professional in your field, one from a satisfied reader, one from a celebrity who cares about your topic, and one from a famous media person.
In her book, "A Kick in Your Inspiration", Ruth Cleveland got one testimonial from an exconvict!
Jacqueline Marcell, author of "Elder Rage," took eight months to get forty testimonials from celebrities. Her book is endorsed by: Steve Allen, Ed Asner, Dr. Dean Edell, Dr. John Gray, Dr. Nancy Snyderman/ABC, Regis Philbin. Jacqueline Bisset, and Phyllis Diller it was worth effort, because in April, 2001, she made cover of AARP Bulletin distributed to over 35 million readers. It included a feature story, some how-tos and contacts and large pictures of author and her book. She had to dance fast, and order 10,000 books to get distributed by time piece came out. After it came out, she was inundated with speaking engagements. There's a problem you might love to have!
After you write several books and become rich and famous, you, like other professionals, will fill your back cover with testimonials. You won't even need to add benefits, because people have already bought your other books and liked them. Potential buyers will purchase when they see people they trust and know recommend book. Besides filling back cover with testimonials, you may want to even add extra testimonials in front pages of book. The more testimonials, better! for more information, contact book coach.
5. Mistake. Independent publishers submitting galleys to reviewers, distributors, and wholesales without ANY back cover information.
Solutions:People who may help author want back cover! Make back cover your first area of concern, "says Susan Howard, Director of Consulting Services at top publishingfirm, The Jenkins Group Inc., who write "The Publishing Connection" She adds, "Waiting for testimonials is generally reason back cover of a galley is left blank. Failure to realize value of back cover seems to equate with failure to realize that text for finished back cover can always be changed before printing of book."
It's important for writers to "market while they write"-- To make each part of their book sell copies. Your book's back cover is all- important.
Judy Cullins: 20-year author, speaker, book coach Helps entrepreneurs manifest their book and web dreams eBk: "Ten Non-techie Ways to Market Online" http://www.bookcoaching.com/products.shtml Send an email to Subscribe@bookcoaching.com FREE The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com Ph:619/466/0622