4. Mistake: Omitting testimonials.

Solutions: Testimonials sell more books than any other information on back cover. Put three or four up. Contact a variety of people. Use one from a top professional in your field, one from a satisfied reader, one from a celebrity who cares about your topic, and one from a famous media person.

In her book, "A Kick in Your Inspiration", Ruth Cleveland got one testimonial from an exconvict!

Jacqueline Marcell, author of "Elder Rage," took eight months to get forty testimonials from celebrities. Her book is endorsed by: Steve Allen, Ed Asner, Dr. Dean Edell, Dr. John Gray, Dr. Nancy Snyderman/ABC, Regis Philbin. Jacqueline Bisset, and Phyllis Diller it was worth effort, because in April, 2001, she made cover of AARP Bulletin distributed to over 35 million readers. It included a feature story, some how-tos and contacts and large pictures of author and her book. She had to dance fast, and order 10,000 books to get distributed by time piece came out. After it came out, she was inundated with speaking engagements. There's a problem you might love to have!

After you write several books and become rich and famous, you, like other professionals, will fill your back cover with testimonials. You won't even need to add benefits, because people have already bought your other books and liked them. Potential buyers will purchase when they see people they trust and know recommend book. Besides filling back cover with testimonials, you may want to even add extra testimonials in front pages of book. The more testimonials, better! for more information, contact book coach.

5. Mistake. Independent publishers submitting galleys to reviewers, distributors, and wholesales without ANY back cover information.

Solutions:People who may help author want back cover! Make back cover your first area of concern, "says Susan Howard, Director of Consulting Services at top publishingfirm, The Jenkins Group Inc., who write "The Publishing Connection" She adds, "Waiting for testimonials is generally reason back cover of a galley is left blank. Failure to realize value of back cover seems to equate with failure to realize that text for finished back cover can always be changed before printing of book."

It's important for writers to "market while they write"-- To make each part of their book sell copies. Your book's back cover is all- important.

4. The format. Every non-fiction book needs a format, giving your audience an idea of what they will experience ahead. They have already looked at Table of Contents that gives them a general, format and direction. In your introduction you need to say what will happen in coming chapters. Format includes features of your book such as poetry, tips, how to's..

Usually there is an order. For instance in a book called "Passion at Any Age," I opened each chapter with an outstanding quote illustrating chapter's focus. In each chapter I offered a short introduction, an individual's story to illustrate my main point.

Just mention purpose of your book and how your reader can look forward to great information coming.

5. The last sentence. Invite your reader into text of your book. Entice them once again with an enthusiastic "read on." For example in one of my writing books I used this last line, "You've been waiting too long to share your unique message that will make a difference in people's lives. Read on and apply all simple steps I give to make you a successful author."

Now that you've written a sparkling introduction you have helped your potential buyer decide to buy.