4. The format. Every non-fiction book needs a format, giving your audience an idea of what they will experience ahead. They have already looked at Table of Contents that gives them a general, format and direction. In your introduction you need to say what will happen in coming chapters. Format includes features of your book such as poetry, tips, how to's..

Usually there is an order. For instance in a book called "Passion at Any Age," I opened each chapter with an outstanding quote illustrating chapter's focus. In each chapter I offered a short introduction, an individual's story to illustrate my main point.

Just mention purpose of your book and how your reader can look forward to great information coming.

5. The last sentence. Invite your reader into text of your book. Entice them once again with an enthusiastic "read on." For example in one of my writing books I used this last line, "You've been waiting too long to share your unique message that will make a difference in people's lives. Read on and apply all simple steps I give to make you a successful author."

Now that you've written a sparkling introduction you have helped your potential buyer decide to buy.

3. Know that eBooks bring as big a price as print books. Don't under price yours. Assign it highest price you feel your audience can afford. If you don't sell many (remember to sell many you need to promote your books Online and on Web sites) try a lower price. Always start with highest price.

4. Rethink your title to sell more books. Make it short and compelling, but be sure to make it clear. Three-six words will sell better than a really long title, although there are exceptions.

One eBook "High Traffic=High Web Sales" sells better than "How to Dramatically Increase your Web Traffic and Sales."

5. Know that "how-to" books bring a larger price than a story.

6. Price your personal growth and health books lower than specific how-to books. Shorter eBooks such as 10-30 pages will easily go for $7.95 to $12.95. Longer ones can go for $15.95. This audience is huge, but your book has far more competition in this group. Think Chicken Soup for Soul series, selling over 70 million.

7. Promote your eBook Online to catch Online business people. Reach 1000's, even hundreds of thousands each day you submit a related article. They want all kinds of books. Learn how to sell more books by learning this kind of promotion.

Apply these tips to your print books too. You can make 1/4 to 1/2 your income from book sales if price is right.