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Tack that on to what he has sold since then and you have nearly 150,000 courses sold using *exact* same letter.
If your not using a proven letter, then you're not making maximum amount of sales you could be making.
Creating a winning letter takes time, testing, time, more testing, time, and even more testing. Key to that is finding a reliable and quick testing ground for your letters.
Which brings us to finally tip ...
5.) Developing a database.
Developing your own "in house" mailing list of targeted prospects is without a doubt fastest way to battle test a sales campaign.
Simple ... By building this database you accomplish two things:
1.) You build trust between you and list members
2.) You build a direct line of testing which can be used to test letters, headlines, and get vital feedback in hours.
Have a new headline you want to test? Send out a "mini-ad" using that headline and 3-5 lines of teaser and record click-thru rate to page you lead them to.
Have a bonus you want to test?
Add that bonus to mini-ad and see how many people click compared to when you sent out letter without it.
Test one thing at a time. If you change headline, guarantee and bonuses, then how do you know which one resulted in increase of sales? You don't. Wasted time.
When you're offer is solid, you can send entire list to completed sales letter on web and watch your orders roll in. It really is that easy, *if* you do leg work and test.
Jason Mann is a profitability consultant who works with small and medium web business to increase their overall profit using easy to deploy, cost effective marketing strategies. Visit his web site at: http://www.innersanctumeletter.com for more helpful information about web marketing.