Self appointed Guruís, black hat SEO, link exchanges, and other things that go bump on the internet

Written by James R. Sanders

Continued from page 1

My preferences arerepparttar ones that put allrepparttar 131643 information right out front and tell yourepparttar 131644 facts. You need to pick someone that can provide you with real life examples and isnít afraid to tell you how they accomplish their objectives. Once you have those real life examples, go to your favorite search engines and do a search onrepparttar 131645 keywords provided. Ifrepparttar 131646 sites rank inrepparttar 131647 top page or two,repparttar 131648 keywords are competitive, andrepparttar 131649 company has ranked more poorly inrepparttar 131650 past, then you have probably found yourself a competent and reliable SEO company. I like SEOís like this because they have nothing to hide, so that shows me they use ethical and accepted market practices to help their clients rank better. I especially likerepparttar 131651 ones that tell you they can help improve your rankings, but do not guarantee you top 10 placements. In my opinion, these arerepparttar 131652 realists ofrepparttar 131653 SEO market. These arerepparttar 131654 ones that have been around long enough to know what works and what doesnít, will dorepparttar 131655 best to help improve your ranking, but arenít going to make promises they canít deliver on. These types will always hold a credible place within my mind. Any SEO company reluctant to tell you how they are going to gain yourepparttar 131656 rankings or who wonít provide you real life examples probably has something to hide. Even worse, they probably use black hat SEO strategies that could get your web site banned from search engines. Stay away from them and find someone who will be honest with you.

Link exchanges and other urban legends Ė Finding things that will actually work.

My next favorite urban legend is link exchanges, just as bad asrepparttar 131657 others Iíve written about in this article, and just as confusing inrepparttar 131658 amount of information to be found about them onrepparttar 131659 internet. In fact, mostrepparttar 131660 topics in this article have to do with increasing web site popularity and traffic, but findingrepparttar 131661 reliable information to do it. And this topic is no different fromrepparttar 131662 others. The biggest problem with this topic isrepparttar 131663 potential for abuse, andrepparttar 131664 lack of targeted traffic you will get out of it. What sense does it make to increase your web site traffic ifrepparttar 131665 traffic is not targeted, wonít click on your links, and is therefore generally useless? Why would I say such a thing? I say it because of an article I recently read from Exact Seekís AllBusinessNews newsletter.

I recently opened my email client to find an article entitled ďTraffic Exchanges: Avoidingrepparttar 131666 Pitfalls and Ensuring Successful CampaignsĒ. In this article,repparttar 131667 author suggests setting up 10 accounts and linkingrepparttar 131668 ten accounts together. His example tells you to link #1 to #2, #2 to #3, #3 to #4, and so on until you get to ten. Then he suggests spending an hour a day clicking on your own 10 links for about a month. He figures that byrepparttar 131669 end of this time you should have about 500 page views across 10 exchanges for 5000 page views per day. Therefore, thatís 5000 page views a day from one webmaster just clicking links to elevate their own program. What happens when itís 100 webmasters, or 500 webmasters or more, doingrepparttar 131670 same thing? Iíll tell you, lots of pop-overs or pop-unders doing absolutely nothing for your web site. None of those clicks are targeted, and none of them are going to help you to sell your products or services as affectively as spending your time on other targeted means of generating web site traffic. Worst of all, they are all clicks from webmasters who arenít looking to buy anything, but instead trying to elevate their own traffic exchange program atrepparttar 131671 expense of allrepparttar 131672 other program members.

Yes, I admit this scheme will get you some traffic over time, but again, if this traffic is not targeted and looking to purchase your offers, then what good is it to you? The only thing it will get you is some higher rankings in Alexa or some ofrepparttar 131673 other traffic reporting sites, a hosting company that could start charging you more for your hosting, and a whole lot of useless traffic that isnít going to buy a thing you are promoting on your site. Your time would be better spent developing your web site content or working with a reputable SEO company to increase your site ranking, or finding other web sites and webmasters with comparable non-competing content to link to your site. Onrepparttar 131674 other hand, maybe you could spendrepparttar 131675 time writing some articles for submission just as I do and get some valuable one-way links to your site. Almost anything else is going to be better than using such link exchanges, especially if it is time in reading reliable articles to educate yourself to get repparttar 131676 most out of your web site design or promotion time.

Other things that go bump onrepparttar 131677 internet Ė How to avoid nightmares after parting with your hard earned cash.

Itís amazingrepparttar 131678 amount of information to be found on web site design, marketing, and affiliate programs. Itís all rather scary when you look at it. Everyone wants your attention so they can pitch their ďsilver bulletĒ to cure your web site woes. There are so many people and companies out there making so many promises that itís really quite difficult to separaterepparttar 131679 fact fromrepparttar 131680 chaff and hype. They all want you to think that their solution isrepparttar 131681 end all to your problems, and although any one of them in particular might actually have that solution, it becomes increasingly difficult to differentiate betweenrepparttar 131682 honest businesses and repparttar 131683 quacks. If it sounds too good to be true, then remember, it probably is too good to be true. Aboutrepparttar 131684 only thing guaranteed to solve your problems is either self-education that allows you to understand and fix your own problems or never ending deep pockets full of cash to payrepparttar 131685 ďexpertsĒ to fixrepparttar 131686 problems for you. The problem becomes findingrepparttar 131687 reputable ďexpertsĒ that can truly help you, or dorepparttar 131688 work for you, to fixrepparttar 131689 problems that ail you.

Takerepparttar 131690 time to dorepparttar 131691 research. Donít be fooled byrepparttar 131692 hype, learn to look PAST it. Donít get caught up inrepparttar 131693 emotion, which is whatrepparttar 131694 web site designers and marketers WANT you to do. If they can get you caught up in emotion, they can convince you to throw caution torepparttar 131695 wind and buy their products or services without much thought. Takerepparttar 131696 time to dorepparttar 131697 research on them. It could meanrepparttar 131698 difference between findingrepparttar 131699 solutions you seek and loosing money to a quack.

James R. Sanders is the owner of Sanders Consultation Group Plus. He has been a webmaster and web site designer since 1997, and involved in self-employment ventures since 1992. He is presently a contributing author of NewbieHangout, and has been published through WebProNews. You can email him at

Colors for Your Website

Written by Francisco Aloy

Continued from page 1

The general look and color combination of your website should be pleasing and related torepparttar interests of your visitors however,repparttar 131640 areas devoted to text should not strain their eyes. As an example, I was at a hardware forum and somebody had written a couple of bright fluorescent orange lines on a medium gray background; it was about all I could take! Just looking atrepparttar 131641 2 lines of text to read them was painful.

Another example of a bad choice for body copy is a dark font over a dark background because it overtaxes repparttar 131642 eyes to make outrepparttar 131643 text. The same reason absolute white is harmful applies to white lettering over a black background.

White without a small amount of compensating color is very stressful onrepparttar 131644 eyes. If you ever spend any time at a website that causes such irritation, you'll lose focus and get tired on account ofrepparttar 131645 strain of reading.

Allrepparttar 131646 elements of your website decoration should conspire to makerepparttar 131647 visit a pleasant one for your customers. Designing and building a successful website should take into consideration allrepparttar 131648 design elements to keep from physically irritating your visitors.


by Francisco Aloy

(C)2004 Francisco Aloy ============================================== Agreement reminder, not part ofrepparttar 131649 article: Please include my working hyperlink inrepparttar 131650 resource box. Remove paragraph before posting.

Francisco Aloy is the author of "Yes, I Want to Start My Internet Business Without Being SCAMMED!." He has an online business catering to the needs of the Newbie Net Entrepreneur.For more power packed graphics info, visit

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