Self Promotion Brings Business Success

Written by Wendy Maynard

Continued from page 1

2. Persuade naturally: Develop a partnership with your customers. Approach each client's situation as a team effort, rather than something that you are supplying. Don't rattle off your capabilities; instead, tell your prospect a story about how you helped another client.

3. Develop your personal presence: A winning image starts with how you look. Pay attention to your appearance,repparttar way you make eye contact, how you use your voice,repparttar 149482 things you talk about, andrepparttar 149483 firmness of you handshake - these reflect how well you think of yourself and how you want others to think of you.

4. Createrepparttar 149484 right telephone presence: A phone call may berepparttar 149485 first contact you have with a potential customer. Createrepparttar 149486 same kind of atmosphere that you would in a face-to-face meeting. Listen carefully to what your prospective client says and really respond.

5. Handwrite a message in your correspondence: Include this personal touch whether it's a thank-you note or a simple P.S. atrepparttar 149487 bottom of a letter.

6. Show your customers that you appreciate them: Do things that help your clients. For example, record a "tip ofrepparttar 149488 day" on your voice mail message, send clients two tickets to a special event with a note, photocopy interesting articles and send them to clients and prospects with a hand-written "FYI" note and your business card.

Wendy Maynard writes a marketing blog called Kinetic Ideas. Visit Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter:

Finding a Job Under Tough Circumstances

Written by Joel Vance

Continued from page 1

When asked aboutrepparttar gap in his employment, Sean tookrepparttar 149481 initiative and spoke about strategic mistakes he had made in his last position, and howrepparttar 149482 slow growth in their industry, had led to a decision to lay off staff. He then went on to talk about new growth areas andrepparttar 149483 how a company can makerepparttar 149484 most ofrepparttar 149485 opportunities offered, and increase their market share. His explanation and proposals, not only showed his awareness of current market conditions, but also displayed his business competency.

He had turnedrepparttar 149486 focus ofrepparttar 149487 question from why he was laid off, to showing what he had learned fromrepparttar 149488 business conditions that caused it, and how he could helprepparttar 149489 interviewing company to improve their position. And he gotrepparttar 149490 job!

*Names changed to protect confidentiality

Joel Vance is an Human Resources expert who has been in HR for 17 years and interviewed 3,159 people. He has also taught at 4 major universities around the country and currently has a best selling book on interviewing entitled The Perfect Interview at

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