Selecting The Title Of Your Link Exchanges...

Written by Martin Lemieux


Continued from page 1

These results have been somewhat filtered and made smaller for this example. So taking a look at that, there are 2 key phrases that I have been trying to attack so here is what I came up with for my title...

"Affordable Web Design & Internet Marketing Tips"

Notice that I DIDN'T use allrepparttar most important words, I only used exactly what I am trying to get when it comes to search terms online.

So now that I have that, I now have a title that I can add on other sites. Depending on whetherrepparttar 124795 link category is about web design or internet marketing, I createrepparttar 124796 appropriate link.

If I add my site to a web design category, I submit this title...

Affordable Web Design - and link it to my main page.

If I add my site to a web promotion category, I submit this link title...

Either: Internet Marketing / Web Advertising / Marketing Tips / or Internet Marketing Tips

If you take a good look atrepparttar 124797 results from above, all these title's are perfect for that page.

Here is something you shouldn't do... Don't take ALLrepparttar 124798 key words fromrepparttar 124799 results above and make them your title like so...

Affordable web design, web design, internet, internet marketing, internet marketing tips.

Read that whole paragraph out loud, sounds stupid doesn't it? I think so 2 and so does search engines.

Don't forget that inbound links bring you A LOT of traffic! It's a fact that inbound links usually give your web site a lot more traffic than search engines do! That's why it's so important not only to selectrepparttar 124800 right title for search engines but to also considerrepparttar 124801 visitor who will read your title. Make it simple and easy to understand.

Now that you've selectedrepparttar 124802 right title for your main page, get a little more creative and select your most important pages from your site so that you can also analize and select a number of titles for your site. Doing this work before hand will improve your daily marketing arsenal.

I wish you much success with this article!

Martin Lemieux Smartads - President

Affordable Web Design & Web Advertising http://www.smartads.info / http://www.smartads.ca

Eye Catching Print Design http://www.3dimentionaldesign.com

--

Marketing Tools http://www.smartads.info / http://www.thewebclinic.com


Reciprocal Linking: A Disturbing Trend

Written by Vishal P. Rao


Continued from page 1

Web masters have now oftentimes taken to using any links whatsoever, as long asrepparttar links added haverepparttar 124794 appropriate Page Rank. Little thought seems to be given at times, torepparttar 124795 theme of a links page orrepparttar 124796 relevance of links that have been added, leaving visitors to some sites confused and frustrated. This will in all probability lead consumers to turn torepparttar 124797 Search Engines and direct navigation even more inrepparttar 124798 future, not less.

This could have dire consequences for many Web sites downrepparttar 124799 road, as those atrepparttar 124800 bottom of search listings could conceivably be forced out of business.

There are methods however that can aid inrepparttar 124801 retention of top rankings and listings withrepparttar 124802 Search Engines, in and above linking campaigns. These methods would also hold greater appeal for consumers in general, as they would add quality to a Web site, as well as content, something that will add "longevity of appeal" to a Web site:

1. The writing of good, content oriented copy which imparts value to a Web site. Good copy has always been utilized to establish good overall traffic and conversion patterns. Even Search Engines seem to understand this and routinely rank Web sites with good pertinent content, higher than other Web sites.

2. The placement of ads on high traffic sites. Just one good ad, placed on another Web site with good overall traffic, will significantly increase rankings and placement byrepparttar 124803 Search Engines.

3. The submitting of a Web site to all possible, pertinent directories. Directories were always a good method of increasing rankings and placement, and they still, to this day, are a good choice.

4. The optimization of all other aspects of a Web site, fromrepparttar 124804 meta-tags torepparttar 124805 design. Meta-tag optimization, like directory listings, continues to be a good overall optimization technique. The design of a Web site can also enhance rankings and placement, asrepparttar 124806 site needs to be "readable" torepparttar 124807 Search Engines, and some flash and other enhancements, can prevent "readability", thus hampering rankings and placement.

5. The enhancement of traffic by offline marketing campaigns. This is one facet of Web site traffic management that many individuals neglect, but that can successfully increase rankings significantly.

6. The use of PPC (Pay Per Click) campaigns. While these can be expensive, if care is not given torepparttar 124808 bidding, they can also enhance traffic to a Web site, as "traffic begets more traffic", establishing a ranking pattern forrepparttar 124809 Search Engines.

7. The addition of keywords that are relevant to a site, throughoutrepparttar 124810 copy,repparttar 124811 title, andrepparttar 124812 meta-tags and any other text, such as articles and reports. Keywords arerepparttar 124813 "guides" thatrepparttar 124814 Search Engines use to find a site and rank it. The addition of good relevant keywords always enhances rankings and placement.

Linking campaigns, as you can see, while having their overall place in effective rankings and placement withinrepparttar 124815 Search Engines, are notrepparttar 124816 "be all and end all" of optimization or rankings. Many various fundamentally sound methods of optimization still exist, and should be utilized in any well-rounded Search Engine Marketing campaign.

Vishal P. Rao is the editor of http://www.home-based-business-opportunities.com - A website dedicated to opportunities, ideas and resources for starting a home based business. He is also the owner of the http://www.work-at-home-forum.com - an online community of folks who work at home.


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