Exposure Tactics

With creativity, imagination and a little bit of boldness, there's very little that can't be achieved. Don't just think of what options are available - make them happen. Setting up a software give-away, where X copies of your software will be sent to X randomly chosen names is sure to create interest, and bring people to your site. People love winning things for free, and so many are hard to come by, expensive and illegal! If it's free, they want it. Make sure your site has more to offer than just information on your software. Would you buy a magazine that only had adverts in it? Probably not. But when content of magazine is good, people will buy it, and see adverts. If your site only contains info about your software, it'll probably get a fairly-fixed number of visitors each month. But throw in some useful information, resources, software giveaways etc. and more will come. Don't go for links pages though - I can't stand them, and when's last time you looked through one properly? Old and outdated - move on.

Information

In a way most neglected of all aspects - internet is one big pile of information. And lots of it can be useful to you. Use it to see what's popular on software and shareware sites, where your own products stand in big picture, and what competition are up to. Chances are you're not getting around to it - but it's useful and worthwhile. On first day of every month I write a report on previous month. Everything. Achievements, failures, wasted opportunities, site statistics, whole thing. If I didn't do this I'd have already thrown away a few opportunities that have proved to be VERY worthwhile. Do you go through your site statistics in detail? If not, you might be missing some invaluable information. Referrer logs alone can be worth their weight in gold.

There's an awful lot of useful stuff out there - use it. Never be content where you are today; be ambitious. Think big. Expand. When you read biography of Bill Gates and Richard Bransons of world they always speak of where they started… but they consistently expand, take risks, think big and move. Diversify, expand, and seek out new opportunities. Don't wait for them to come to you. Seize opportunities that are out there, and start with what's under your nose. Seize internet. Be seen, be sold.

So if you can afford over $1500 on a computer and $300 a year on internet connections, you can definitely afford another $50 to make your computer safe (and prevent it from being used to spread viruses and Trojan horses behind your back).

If you’re not convinced about cost argument, consider case of David L. Smith - self-confessed author of infamous Melissa worm. When he was sentenced to 20 months imprisonment and a fine of $5,000 in New Jersey, court adjudged Smith's worm to have caused more than £55 million pounds worth of damage!

Against cost we stand to lose, risk of losing our priceless personal files, and being blamed by friends and relatives for infecting their machines, top antivirus software programs cost as little as 2 months internet connection. They all include constant and unlimited automatic updates that keep your system safe and clean.

And if you weren’t convinced by good citizen argument that you should protect your computer to stop others getting infected, then it might be worth mentioning that there is a movement to make people not using antivirus software legally responsible should their machine be used as part of an attack (even if they did not know about it). (Note: I’m not personally a part of such a movement, but it does have its merits!)

So, be a good citizen whilst protecting your wallet and your sanity by installing good antivirus software and keeping it up to date.

To learn more about effective, easy to afford and use PC protection tools, visit http://www.antivirus-report.com

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