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Five percent said they had no risk hesitancy. The balance of
responses fell into many categories but focused on time and resource constraints.
Risk Catalysts
When asked what would make them more comfortable taking thoughtful, well-considered work-related risks, fully eight in ten said either assurances that less-than-ideal outcomes would not negatively effect their regard or career (49%) or clear direction and support from leadership to take risks (31%).
Eight percent reported that they were already comfortable taking risks. As with risk hesitancy,
balance of
responses fell into a variety of categories but again focused on time and resource constraints.
Insights
The message of
respondents is clear.
The survey data shows that
respondents were calling out for permission to take risks and a clear understanding that unsuccessful risks would not hamper their opportunities, regard or advancement.
The clear conclusion is that people who take thoughtful, well-considered risks have to be lauded, regardless of
outcome of
risk.
If you want to increase initiative and innovation, you have to encourage and embrace failure. A culture that punishes less-than-ideal risk-related outcomes will stifle both initiative and innovation.
Action Steps
Increasing initiative and innovation requires five simple steps.
1. Clearly communicate
risk profile you are asking your people to adopt and why it is important to
organization’s success.
2. Never allow an unsuccessful risk to hamper a team member’s opportunities and advancement.
3. Establish a high-profile award program that rewards BOTH risks that pay-off and well-considered risks that do not. Awards need to be announced simultaneously and rewarded identically.
4. Establish a formal non-critical process for gleaning
lessons from unsuccessful risks. Communicate
lessons.
5. Provide your people with situation-specific risk assessment tools to help them make better risk-related decisions.
“A Culture of Screw-Ups”
Increasing
level of effective risk-taking, initiative and innovation in an organization is not a short-term process. Risk inclination and risk tolerance are core elements of an organization’s culture. It is part of what defines
organization. But it can be gradually changed by implementing
steps above, being consistent in emphasizing
importance to
organization of taking thoughtful risks and rewarding initiative and innovation.
If you are questioning
value of a culture that encourages risk-taking as a path to success, consider this statement by Scott Bedbury as reported in Newsweek. Bedbury was head of advertising at Nike for seven years in
1990s. He says
key to Nike’s success is its willingness to embrace “a culture of screw-ups. It really does learn from its mistakes.” An insightful comment about Nike – one of
most successful and innovative companies of our time.
© 2004 Jim McCormick
Right to publish or post this article at no cost is granted provided copyright is attributed to Jim McCormick and
above information about
author is included in its entirety.

Jim McCormick is an MBA, former corporate Chief Operating Officer, three time skydiving World Record holder and was a member of an international expedition that skydived to the North Pole. More information is available at http://www.TakeRisks.com and 970.577.8700.