Releasing 4 Free Software a year using Rebrand Software

Neither Joe nor Stan can write software of professional quality. It is true Stan attended a few night classes in programming but writing software that will be used as market promotion tools is a different kettle of fish altogether.

Giving away free software like corporate gifts (golf caps, diaries) will need quality and robust software. When users download and use Joe’s software, they will see JoeNoGood.com logo and a link directly to Joe’s site. Apart from onetime costs, there are no extra costs - when Joe gives out this corporate gift to 1000 or 1 million, his outlay is same. Joe’s eyes glistened on hearing this.

Joe found a rebrand software site that will sell him resale rights with adjustments. That is important, because JoeNoGood.com do not want to be associated with cloned software that everybody may have, like many marketing self-help books. He wants some unique feature that will distinguish his corporate gift from others. Finally, he decided on an RSS news feed reader, stock charting program, a time planner with crypto functions and a computer security tool.

Sending 6 Press Releases a year

Joe understands that sending messages is tricky. From his knowledge of Chaos Theory, which he learned from analyzing stocks, information seeps through internet at different speeds.

A press release by Google can travel round world many times in a few hours. On other hand, a message by Joe may take months just to cross Atlantic Ocean. Hence, he chose RushPRnews.com headed by a veteran with 15+ years experience to give him an edge over thousands of press releases filed each day.

A happy ending

At end of first year, Joe found he gained about 1000 links for his articles, assuming 20 links for each article. For 8 free e-books and software titles, he got about 2000 links, assuming 250 links for each title. For press releases, he found another 250-500 links. 3000-plus inbound links for one year of hard work is indeed gratifying for Joe.

Years down road, Joe’s hard work and determination had paid off. His store is recognized leader with over 36% of global share in gift sales. From meticulous data he has collected over years, he converted these to marketing data that any advertiser or gift manufacturer would die to get their hands on. Joe wisely published for-subscription-only e-books with grand title of Collective Consciousness of Gift Buyers by Country, Month and Year and priced them in eGold (equivalent to thousands of Yanks dollars). Joe Nogood struck dotcom gold. The powers in Mountain View are not amused.

JoeNoGood.com and Joe Nogood are fictional. Hopefully readers can see a bit of themselves in Joe as he grapples with complex issues on Internet. Stay tuned, folks.

The term Bushmen Americans is hereby released into public domain. A small attribution (first coined by Stan Seecrets) is appreciated. The usefulness of this term may have a limited shelf life (around Jan. 2009) unless someone named Jeb becomes President then.

The name Joe Nogood is exclusive copyright of Stan Seecrets. Fair use is permitted.

Anybody who wants to trade his full-featured, hydrogen-fuel-cell-powered, ocean-going yacht for exclusive movie/television rights to Joe Nogood’s story can contact this author 24/7.

Stan Seecrets Postulate: We’re Good at JoeNoGood.com (figure this one out yourself).

Okay, Time to Track Results.

Hopefully you have more than one way that you try to recruit new customers. So how do you know which ones are working and which aren’t? Set up a system to track results.

Let’s take for example a situation in which you decide to start a Postcard Marketing Campaign for your business. The first week you send out 3000 postcards. When they start hitting homes you get 30 calls. Did all of these leads come from postcards? Probably not. Because week before you got 8 calls and hadn’t sent out any postcards yet. So how can you tell who actually got a postcard?

The Answer: All you have to do is ask them. "So how did you hear about our company?" The hard part is making sure that any employee in your company who answers phone and may talk to a new prospect remembers to ask question every time. The fewer prospects who answer this question, less accurate your information will be when making future marketing decisions.

Now let’s assume that you have been sending out postcards for a while and you have a good number of calls coming in. If you ask question "So how did you hear about our company?" they may respond, "I got your postcard in mail." But, by now you have mailed postcards to 4 different lists, 3 times each. How do you tell which list and which mailing this customer was from?

The Answer: Put a marketing code on postcards that will tell you which specific postcard they received and when it was mailed.

Give each list a name and work date into your marketing code as well. And only thing your representatives have to ask is "Would you mind reading me marketing code above your address?" This code should give you all info that you need to know and help you keep your Marketing Results Tracking as accurate as possible.

Try not to operate off of assumptions about “how to market” if you haven’t educated yourself. And make sure you collect all data and make your future marketing decisions based on facts.