Seecrets On Website Promotion: Marketing Plan For Joe Nogood Gift Store

Written by Stan Seecrets

Continued from page 1

Releasing 4 Free Software a year using Rebrand Software

Neither Joe nor Stan can write software of professional quality. It is true Stan attended a few night classes in programming but writing software that will be used as market promotion tools is a different kettle of fish altogether.

Giving away free software like corporate gifts (golf caps, diaries) will need quality and robust software. When users download and use Joe’s software, they will see logo and a link directly to Joe’s site. Apart fromrepparttar onetime costs, there are no extra costs - when Joe gives out this corporate gift to 1000 or 1 million, his outlay isrepparttar 147489 same. Joe’s eyes glistened on hearing this.

Joe found a rebrand software site that will sell him resale rights with adjustments. That is important, because do not want to be associated with cloned software that everybody may have, like many marketing self-help books. He wants some unique feature that will distinguish his corporate gift fromrepparttar 147490 others. Finally, he decided on an RSS news feed reader, stock charting program, a time planner with crypto functions and a computer security tool.

Sending 6 Press Releases a year

Joe understands that sending messages is tricky. From his knowledge of Chaos Theory, which he learned from analyzing stocks, information seeps throughrepparttar 147491 internet at different speeds.

A press release by Google can travel roundrepparttar 147492 world many times in a few hours. Onrepparttar 147493 other hand, a message by Joe may take months just to crossrepparttar 147494 Atlantic Ocean. Hence, he chose headed by a veteran with 15+ years experience to give him an edge overrepparttar 147495 thousands of press releases filed each day.

A happy ending

Atrepparttar 147496 end ofrepparttar 147497 first year, Joe found he gained about 1000 links for his articles, assuming 20 links for each article. Forrepparttar 147498 8 free e-books and software titles, he got about 2000 links, assuming 250 links for each title. Forrepparttar 147499 press releases, he found another 250-500 links. 3000-plus inbound links for one year of hard work is indeed gratifying for Joe.

Years downrepparttar 147500 road, Joe’s hard work and determination had paid off. His store isrepparttar 147501 recognized leader with over 36% ofrepparttar 147502 global share in gift sales. Fromrepparttar 147503 meticulous data he has collected overrepparttar 147504 years, he converted these to marketing data that any advertiser or gift manufacturer would die to get their hands on. Joe wisely published for-subscription-only e-books withrepparttar 147505 grand title of Collective Consciousness of Gift Buyers by Country, Month and Year and priced them in eGold (equivalent to thousands of Yanks dollars). Joe Nogood struck dotcom gold. The powers in Mountain View are not amused. and Joe Nogood are fictional. Hopefully readers can see a bit of themselves in Joe as he grapples withrepparttar 147506 complex issues onrepparttar 147507 Internet. Stay tuned, folks.

The term Bushmen Americans is hereby released intorepparttar 147508 public domain. A small attribution (first coined by Stan Seecrets) is appreciated. The usefulness of this term may have a limited shelf life (around Jan. 2009) unless someone named Jeb becomes President then.

The name Joe Nogood isrepparttar 147509 exclusive copyright of Stan Seecrets. Fair use is permitted.

Anybody who wants to trade his full-featured, hydrogen-fuel-cell-powered, ocean-going yacht for exclusive movie/television rights to Joe Nogood’s story can contact this author 24/7.

Stan Seecrets Postulate: We’re Good at (figure this one out yourself).

The author, Stan Seecrets, is a veteran software developer with 25+ years experience at which specializes in digital asset protection and total website management. You can send your views or criticism by e-mail to Stan at © Copyright 2005, Stan Seecrets. All rights reserved

Direct Mail – Don’t Assume, Just Test And Track

Written by Joy Gendusa

Continued from page 1

Okay, Time to Track Results.

Hopefully you have more than one way that you try to recruit new customers. So how do you know which ones are working and which aren’t? Set up a system to trackrepparttar results.

Let’s take for example a situation in which you decide to start a Postcard Marketing Campaign for your business. The first week you send out 3000 postcards. When they start hitting homes you get 30 calls. Did all of these leads come fromrepparttar 147488 postcards? Probably not. Becauserepparttar 147489 week before you got 8 calls and hadn’t sent out any postcards yet. So how can you tell who actually got a postcard?

The Answer: All you have to do is ask them. "So how did you hear about our company?" The hard part is making sure that any employee in your company who answersrepparttar 147490 phone and may talk to a new prospect remembers to askrepparttar 147491 question every time. The fewer prospects who answer this question,repparttar 147492 less accurate your information will be when making future marketing decisions.

Now let’s assume that you have been sending out postcards for a while and you have a good number of calls coming in. If you askrepparttar 147493 question "So how did you hear about our company?" they may respond, "I got your postcard inrepparttar 147494 mail." But, by now you have mailed postcards to 4 different lists, 3 times each. How do you tell which list and which mailing this customer was from?

The Answer: Put a marketing code onrepparttar 147495 postcards that will tell you which specific postcard they received and when it was mailed.

Give each list a name and workrepparttar 147496 date into your marketing code as well. Andrepparttar 147497 only thing your representatives have to ask is "Would you mind reading merepparttar 147498 marketing code above your address?" This code should give you allrepparttar 147499 info that you need to know and help you keep your Marketing Results Tracking as accurate as possible.

Try not to operate off of assumptions about “how to market” if you haven’t educated yourself. And make sure you collect allrepparttar 147500 data and make your future marketing decisions based onrepparttar 147501 facts.

Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets with others. Visit

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