Stan (thinking to himself): Joe has a way of making irrelevant, relevant. Just maybe, Joe will make a great President. Maybe.

Joe becomes President-elect

"Bushmen Americans extinct" – screamed a headline. Independent candidate, Joe I. Nogood won presidential election using slogan "I, Nogood". Joe swept all Electoral College votes in an unprecedented result.

The Republican candidate, in his ungracious conceding speech, remarked that Joe is a twin reincarnation of communists, alluding to president-elect’s name; Josef Ilyanov Nogood (may be referring to Josef Stalin and Vladimir Ilyanov Lenin).

The third candidate was more succinct. The Democrats ignored an obscure warning from an equally obscure article – "An Ant watching Giants Fight". Each time an internet search for certain keywords, list invariably showed Joe’s campaign sites and his supporters. That is same for every voter’s concern; Joe’s messages occupied all Top 100 rankings. The search engine is a presidential candidate’s best friend.

Internet experts suspected that a group of hackers, NoGoodies, hacked other candidates’ web pages. When a mouse hovered over Joe’s rival’s name, popup hint flashes "NoGood for President". Imagine twin effects these invisible tags created.

[To be continued]

Stan Seecrets Postulate: Poets try to capture essence of universe with elegance of words. Mathematicians try to do same with their formula and numbers. Therefore, mathematicians are calculative poets. (Poking fun at mathematicians, and himself)

If you get same results with 50 pages with similar traffic levels, that's an increase of $328500. Now multiply that by however many sites you or your company owns. Can you say, "early retirement"?

Keep in mind, that's only additional revenue you get from improved content compared with what you were getting already from your work. No extra work needed.

Sales/leads model

If your website is a promotional vehicle for a business, results can be even more spectacular. If a page nets you $500/day in sales or leads, website content improvements that increase your sales or leads by 20% will pay for themselves within a month, if not a week.

In reality, if your current content is really weak, improvement is likely to be even more spectacular. Traditionally, overhauling bad sales writing doubles or even triples response rate.

The best part of all this is advantage you'll gain over competition, with so many website owners in dark about their content. If you are earning 20% more than competition on same advertising or promotion expense, you will ultimately carry day.

Making a Content Investment

Now, back to price. What would you expect to invest to see a $6570 return?

Writer's Market, blue book of professional writer fees, says web content averages $300/page, which would mean a 2000+% return on investment.

But you can actually get away with paying only half that if you don't need research or meetings—the biggest time-sucks when it comes to creative projects. If you order content in bulk, you'll likely get an even steeper discount.

Why not see for yourself what kind of an improvement professional writing can make on your site's revenue? Every day you wait is another day of lost revenue—and why should you be content with that?