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#9. Joke of
Day: People are usually tired from daily chores and hard work, so they will embrace any fun break you give to their mind and soul. Did you know that over 48500 people search for
word "jokes" every day?
#10. Recommended Resources: You might know some helpful resources that your subscribers will benefit from. Share a couple of useful resources in every issue. Your readers will appreciate your kindness with their trust and loyalty.
#11. Reader's Feedback: If you provide quality content in your newsletter, you will always receive great feedbacks from your happy readers. You can publish one of them in every issue. Your subscribers' unconscious mind will think, "If everyone likes it, it must be good. So I like it too."
#12. Survey of
Week/Month: Looking for ideas to improve your newsletter? Why don't you ask your own readers? They are
ones who know it
best. And they will be happy to share their opinions and suggestions with you. So simply ask!
#13. Contact
Editor: To win your subscribers' trust, you should show them you're a real person. Someone just them whom they can reach by email and phone. Providing your email address, phone number, and even your snail mail address is a very effective way to gain their trust.
#14. Unsubscribe Information: This is one of
most essential parts of your newsletter. Your subscribers have
right to unsubscribe from your newsletter whenever they want. And what's more, if they are not interested in reading your ezine anymore, what's
use of sending it to them? They won't read it in any case.
#15. How to Subscribe: Not all of
people who read your newsletter are your current subscribers. Many of them may have received it from their friends. They may like it and want to subscribe. So you'll gain many new subscribers without doing any additional work. So why not provide a link or autoresponder address to subscribe easily in every issue?

Ladan Lashkari is a respected Internet marketing expert, and the owner of http://www.FreeNewsletterIdeas.com/ where you'll find creative email marketing ideas and helpful resources to start your own highly profitable email marketing campaign.