One of first questions I had when I first started writing press releases was what was considered a great release? What did it consist of and how was it constructed?

Being curious, I emailed my contact at http://www.prweb.com/ and asked them if they could show me a few press releases that they considered as excellent examples.

These releases have received their editorial scores of 5 on their scale of 1 to 5; with five being highest.

They sent me three of them for review and you can see each one of them here:

http://prweb.com/releases/2005/2/prweb136748.htm

http://prweb.com/releases/2005/2/prweb149213.htm

http://prweb.com/releases/2005/2/prweb203448.htm

Study each one of these against press release template to see what is required for an effective release.

Note: to get additional exposure for your press release via www.emediawire.com you have to have an editorial score of 4 or higher. So it is to your benefit to write best release you can first time around.

Once you have studied examples and want to try submitting you own press release you need to know which ones are most popular ones being used.

Here are some of press release services I have used and found to be effective:

http://prweb.com/

http://www.pressbox.co.uk/index.html

http://www.webwire.com/default.asp

http://www.24-7pressrelease.com/

With most of press release services you can submit your press release for free or via paid inclusion. Paying for inclusion gives you benefit of faster indexing into search engine news services and natural search engine result pages.

Normally your release will be picked up by Google news within a few hours after its release. From there it will normally show up in natural search results within a few days or a week.

I have used both of these services in past but have found that paying them at least minimum amount allows me to view my stats online. It also allows me to choose different categories for my press release to be displayed in, giving my release a chance for wider coverage.

So using press releases can and is a very effective marketing tool that you can use for promoting your web site or affiliate products if done correctly.

By using press releases, I have been able to create a steady flow of targeted visitors to my web site and affiliate programs while generating dozens of back links to my web site.

Even though effects of each individual press release may be short lived, they still have provided me with both free and inexpensive ways for getting hundreds of new visitors to my site and quite a few top ten positions in Google for my targeted keywords.

So get to it and write a few press releases your self and see what they can do for you!

Product Idea Evaluator - http://www.productideaevaluator.com/ Niche Finder - http://www.nichemarketresearch.com/ Better Keywords - http://www.searchguild.com/utils.html

Onwards…

This is how I personally do my own keyword research.

It’s actually simple, but does require a paid version of http://www.WordTracker.com.

For my most common use, I will use ‘Keyword Universe’ feature. Note… there are occasions where best starting point is ‘Comprehensive Search’. Start there if you have a very generic starting keyword.

Here’s what I do…

I input my starting keyword into Keyword Universe search box. I then drill down in results that appear below this box and find top 3-5 terms that best fits what I’m looking for. I then click on first of those 3-5. All terms that are actually search on are presented in a results column on right hand side of screen. Beginning at top, I navigate through each of resulting terms and add any to my list that I find will be potentially beneficial to me. Wordtracker allows you to put these keywords in a ‘basket’ in order to use them for additional research.

Once I’ve completed going though each list (for my 3-5 terms). I will continue to competition search function within Wordtracker. I use Google and Yahoo as my market gauge. These are primary two search engines I generally focus on, so I want to know how I may fair in their indexes.

Now, most people stop here, I don’t. I use export to email function of Wordtracker and email myself results. Once I receive email, I import them into a program called ‘Keyword Results Analyzer’ which can be found here: http://kra.ez-search-engine-optimization.com/.

Once I have these imported and sorted through this software, I extract any and all keywords with a KEI score over 10.

Now, I have a list of keywords to work with.

If you follow my method, you will consistently find yourself using keywords that have greatest probability for being highly ranked in search engines.