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Your local supermarket has been doing this for years. You go to buy a jug of milk and a loaf of bread and end up walking out with a couple of bags of extra stuff and $60 less in your wallet. They often price milk at cost or less to get you into store but they know that loss will be more than made up for with your impulse item purchases.
Give them Content - and lots of it
If your site is about cooking, then put as much cooking information as possible on your site. Put cookware reviews, stove recommendations, healthy eating guides, microwave tips, interviews with famous chefs, etc. You could even offer other related information such as: wine recommendations for certain meals, calorie guides, links to famous restaurants, nutritional charts, etc..
Make it useful, relevant and valuable to your visitor. If they are impressed, it is likely that they will come back and even tell a friend or two about "that great new site that I just found".
Where can I get this Content?
No, you do not have to write all information yourself. Although if you can put together original content it is even more effective.
Simply search around for top quality content by going to your favorite Search Engines, ezines, libraries, magazines, books, newspapers, etc. You can also get ideas for great material by tuning into radio and TV programs that specialize in your area of interest.
Always, always, always give credit to source of information. Plagiarizing will often get you wrong kind of attention. For a good example of ills of plagiarism check out this article... www.worlddealcenter.com/guides/integrity.html
Here are some tips that I have found to be especially helpful in drawing higher rankings for your content pages.
1) Use High Interest words in page title and first few lines
Even if you come up with a top 20 listing, you still must compete with 19 other sites for that visitors attention. Give them a good reason to click onto YOUR link.
2) Name Searches
Many web searches are done for peoples names. Historical figures, modern day personalities, authors, big name marketers, etc.. These get thousands of search requests. If you can include in your site, book reviews and articles that use famous names, you will see more visitors that might normally never find your site.
3) Speaking of book reviews...
On my site I have a section devoted to selling books for Amazon. As far as it being a moneymaker thing is a bust. It ain't working! Nobody is buying. So why don't I just take it down and scrap bookselling business?
Well, it brings in tons of hits from people who are searching specifically for those books and authors that are reviewed on my site. Okay, so they don't buy book (the odd one might though), but they do click through to other pages on site and sign up for my ezine and other programs.
These 3 suggestions have worked wonders for my stats pages and ultimately bottom line too. They certainly won't replace your other marketing efforts, but can provide a nice supplement to them.
Chris Small is a cyber entrepreneur and host of several successful websites. If you would like to read more articles like this by Chris go to www.worlddealcenter.com/reports.htm